Welcome back to the Tom Ferry Show. The number one question we get every single day is Tom,

what is working now that is low to no cost that's going to win me listings?

If you're asking yourself that question, you're going to love today's show.

Welcome to the Tom Ferry Show.

Hey, welcome back to the Tom Ferry Show.

Super excited to share with you a series of one campaign a series of

different assets you can use low to no costs that is absolutely going to generate

you listings immediately to help me do it, my co-founder, my partner at listing leads.com, once again, Jimmy

Macin.

Jimmy, we've got three letters, we've got a postcard, we got a video and more assets that you can rip off and duplicate

immediately and start attracting your next listing.

Jimmy, maybe back up and give people context for what this campaign is, what it's all about,

who are they going to use it on, and then let's show them the assets and let's get my friend

watching right now to work, getting more listings. I think people right now

Tom who are watching this likely have a buyer who is qualified, who is

motivated, who hasn't found a house to actually purchase. is there a new property that fits my prior criteria.

What really smart agents are doing is they're taking what is a liability and they are turning

it into an asset.

And so they're taking these pre-qualified motivated buyers and

they're using it to source off market listings. This strategy is known as the

magic buyer letter strategy. And so what Tom and I will walk you through today

is the different ways in which you can execute this.

...