So here's the thing, entrepreneurs, leaders, sales people. We all want to create consistent,

repeatable, and scalable ways to grow our business and our income. And we want to do it better,

faster, and more seamlessly. Why?

So we can actually enjoy our lives, take vacations,

and spend the quality time what we want

with the people that we love.

How do we do all this without spending a fortune

or running ourselves ragged.

That's the big question, and this show is dedicated to the answer.

There is an addressable market called divorce or probate attorney campaign.

I call it really expensive lunches for listing opportunities. What does it look like? You create your

list of a player and B player divorce attorneys in your town.

Probate, same thing.

You, what do they call it, Jay, in New York City,

they don't call them probate, they call it estates, right?

A state sale?

Same thing, right?

So probate estates. you create your list you narrow it down to 20 50 a hundred based upon your bandwidth

Then you see if you have any LinkedIn connections, Facebook friends, mutual connections,

so it's not a cold. You with me on this, but hey, you know Lisa Doyle,

I know Lisa Doyle, she thought I should reach out to you, etc.

You call and introduce yourself, you send them a several package with a cover letter that would include

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