6 Tips to “Google-Ready” Your Business for 2021 | #TomFerryShow

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 15 September 2020

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Let’s say you need to know something immediately. Where do you turn? Google, of course. The same holds true for consumers trying to find the right agent for their next move. Which means when they conduct that search, you need to have positioned yourself to show up as the natural best choice. That’s what todays #TomFerryShow – guest hosted by Jason Pantana – is all about. 6 Tips to “Google-Ready” Your Business for 2021 will show you: How to control the critical first impression The seemingly small details that make a big difference SEO tips and tricks We’ll also expose you to a few “must-have” tools and apps you should be using to better understand the customer’s journey and improve your search rankings. Don’t miss out!

Transcript

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0:00.0	For the majority of my life I have been passionate and dedicated about changing lives and growing businesses through synthesizing from the very best their strategies, their tactics, their mindset techniques to help you and your business grow. their
0:13.0	tactics, their mindset techniques to help you and your business grow.
0:15.0	Join me as we take it to the next level.
0:18.0	Welcome to the Tom Ferry Show.
0:21.0	What's going on Tom Ferry Show viewers? My name is Jason Pantana. I'm a
0:24.8	business coach and national speaker with Tom Ferry and I'm pumped to be back on the
0:28.9	show talking today about how to be Google ready in 2021 in your business.
0:34.0	Specifically I've got one, two, three, four, five, six,
0:38.0	six different points I want to roll through with you,
0:40.0	so I'm going to kind of cut to the chase,
0:41.0	and let's dig in point number one
0:43.7	Control the first impression so in other words like we know that in this business what are people
0:49.2	gonna do they meet you whether online or offline and because of the state of what's been going on in 2020,
0:55.0	I expect fully that we're going to continue with more of an emphasis on
0:58.0	digital marketing, being digitally findable, right?
1:01.0	But even before everything that's been happening this year, people still Google you.
1:04.4	It's just what they do. They want to figure out what are other people saying about you?
1:08.0	What are their websites and links? How can I learn about this person?
1:11.0	Because I've got the choices right in front of me to make sure I find the best
1:14.7	agent the best provider the best whatever I'm looking for they're gonna Google you
1:19.0	that's not a shock you know it I know it, they're going to Google you.
1:22.6	But here's the deal.
	...

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