Mark Sangster - Cybersecurity Author and Expert | The Inside Truth About Cybercrime
Success Story with Scott D. Clary
Success Story Media
4.6 • 326 Ratings
🗓️ 18 December 2023
⏱️ 46 minutes
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| 0:00.0 | Welcome to Success Story. I'm your host Scott Clary. The Success Story Podcast is part of the HubSpot Podcast network. |
| 0:07.0 | HubSpot has been a huge supporter of the show. They have so many tools that can help your business. The one that I want to just |
| 0:13.9 | mention today so you go check it out is their new AI chatbot. It's called |
| 0:17.9 | campaign assistant and it's a totally free to use AI tool made for |
| 0:22.2 | marketers and business leaders who spend hours a day on |
| 0:25.6 | content creation. Campaign assistant will transform the way you build marketing |
| 0:29.3 | campaigns at scale. Craft personalized emails, ads, and landing pages in a matter of minutes. Just pick the content type, |
| 0:36.4 | ad key selling points, and let AI take it from there. It works seamlessly with all of HubSpot's |
| 0:41.8 | marketing and sales tools to scale your output across email, |
| 0:45.3 | social and more. So AI your way to your most effective campaigns yet at HubSpot.com |
| 0:52.0 | slash campaign dash assistant. Well, I actually had delusions of med school is the way I like to put it, but you know, frankly, I think I spent too much time in the wrong places on the university campus to get myself there. |
| 1:14.3 | And then I moved into kind of communications on more of the technical side and |
| 1:18.7 | ended up working for a whole bunch of the small companies, startups, but also giants right so the |
| 1:23.8 | Cisco's Intel's Blackberry and that was a great experience because I got to you know I |
| 1:29.2 | got to see those companies go through those different maturity and growth stages, right? |
| 1:34.0 | Which is always, you know, I think is a good lesson to understand, you know, sometimes what got |
| 1:38.0 | you here is I'm going to get you there and the types of changes that are required. But throughout all of that it was always about |
| 1:44.8 | understanding the customer and building relationships and you know one of |
| 1:49.8 | I think I think the most valuable lessons I got out you know, Cisco was that every year they conducted this very comprehensive customer survey and all of our security badges had this tag on it |
| 2:04.0 | that they gave us every year that had a score out of five, you know, |
| 2:05.0 | said this year's target is a 4.85 out of five. |
| 2:08.0 | And that was based on the customer feedback, |
... |
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