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Success Story with Scott D. Clary

Mark Sangster - Cybersecurity Author and Expert | The Inside Truth About Cybercrime

Success Story with Scott D. Clary

Success Story Media

How To, Education, Self-improvement, Business

4.6326 Ratings

🗓️ 18 December 2023

⏱️ 46 minutes

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ About The GuestMark Sangster is a cybersecurity author and expert who has been featured in leading publications and media outlets such as The Wall Street Journal, Forbes, CNN, and RSA Conference. He is the author of No Safe Harbor: The Inside Truth about Cybercrime and How to Protect Your Business, a book that exposes the hidden threats and vulnerabilities of modern organizations in the digital age. Mark is also the Vice President and Chief of Strategy at Adlumin, a company that provides advanced security and compliance solutions for the financial sector. With over 25 years of experience in the InfoSec industry, Mark has worked with global giants like Intel, BlackBerry, and Cisco, and has a deep understanding of the regulatory, risk, and technological challenges facing businesses today. Mark is an award-winning speaker who delivers engaging and insightful presentations on topics such as cyber resilience, threat intelligence, and incident response. He is passionate about educating and empowering audiences to take action against cybercrime and protect their valuable assets. ➡️ Show Linkshttps://www.instagram.com/cyber_mbsangster/https://www.linkedin.com/in/mbsangster/https://mbsangster.com/ ➡️ Podcast SponsorsCollective - https://collective.com/successHubspot - https://hubspot.com/  Kajabi - https://kajabi.com/success (Code: success)ButcherBox - https://butcherbox.com/success (Code: success)Justin Wine - https://justinwine.com/ (Code: success)Green Light - https://greenlight.com/successIndeed - https://indeed.com/claryThe Product Boss Podcast - https://www.theproductboss.com/podcastNetSuite — https://netsuite.com/scottclary/Factor — https://factormeals.com/successpod50 (Code: successpod50)HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)ZBiotics — https://zbiotics.com/success (Code: success) ➡️ Talking Points00:00 - Introduction01:04 - Mark Sangster’s Origin Story03:49 - From Tech to Cyber Marketing06:12 - Current Cybersecurity Challenges10:04 - Human Element in Cybercrime13:54 - Rise in Cyber Attacks17:00 - Sponsor: The Product Boss Podcast17:48 - Future of Cybercrimes21:39 - Protecting Against Cyber Attacks23:15 - The 'Gray Actor' Explained25:03 - Ransomware Fallout29:28 - Law Enforcement and Cybercrime34:59 - Lessons from Mark's Book35:46 - Connect with Mark Online36:13 - Overcoming His Career's Toughest Challenge36:49 - Most Impactful Person in Mark’s Life37:21 - Top Books and Podcasts38:13 - Advice to 20-Year-Old Self38:24 - Defining Success

Transcript

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0:00.0

Welcome to Success Story. I'm your host Scott Clary. The Success Story Podcast is part of the HubSpot Podcast network.

0:07.0

HubSpot has been a huge supporter of the show. They have so many tools that can help your business. The one that I want to just

0:13.9

mention today so you go check it out is their new AI chatbot. It's called

0:17.9

campaign assistant and it's a totally free to use AI tool made for

0:22.2

marketers and business leaders who spend hours a day on

0:25.6

content creation. Campaign assistant will transform the way you build marketing

0:29.3

campaigns at scale. Craft personalized emails, ads, and landing pages in a matter of minutes. Just pick the content type,

0:36.4

ad key selling points, and let AI take it from there. It works seamlessly with all of HubSpot's

0:41.8

marketing and sales tools to scale your output across email,

0:45.3

social and more. So AI your way to your most effective campaigns yet at HubSpot.com

0:52.0

slash campaign dash assistant. Well, I actually had delusions of med school is the way I like to put it, but you know, frankly, I think I spent too much time in the wrong places on the university campus to get myself there.

1:14.3

And then I moved into kind of communications on more of the technical side and

1:18.7

ended up working for a whole bunch of the small companies, startups, but also giants right so the

1:23.8

Cisco's Intel's Blackberry and that was a great experience because I got to you know I

1:29.2

got to see those companies go through those different maturity and growth stages, right?

1:34.0

Which is always, you know, I think is a good lesson to understand, you know, sometimes what got

1:38.0

you here is I'm going to get you there and the types of changes that are required. But throughout all of that it was always about

1:44.8

understanding the customer and building relationships and you know one of

1:49.8

I think I think the most valuable lessons I got out you know, Cisco was that every year they conducted this very comprehensive customer survey and all of our security badges had this tag on it

2:04.0

that they gave us every year that had a score out of five, you know,

2:05.0

said this year's target is a 4.85 out of five.

2:08.0

And that was based on the customer feedback,

...

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