Hi everyone, I'm Hilary Kerr, the co-founder and chief content officer of Who Up Where,

and this is Second Life, a podcast spotlighting women who have truly inspiring careers.

We're talking about their work journeys, what they've learned from the process of setting

aside their doubts or fears, and what happens when they embark on their Second Life.

Today, I'm chatting with Madison Yutendall, the founder behind the all-female, black-owned,

anti-trend, branding and design agency, Yutendall Creative.

At her core, Madison is a storyteller.

Today, through her agency, she works with brands like Simon Huck's Judy, Hallsley's

about face, and Chris Paul's Good Eaton, but, back before she struck out on her own, she

was helping to create viral sensations like the Museum of Ice Cream and Refinery 29's

29 Rooms.

She was a creative associate and video producer for Refinery 29 as well, where she created

multiple series for the publisher, and, even earlier than that, she was a production

assistant for HBO's acclaimed series last week tonight with John Oliver.

Along the way, she made the Forbes 30-under 30 list, one two webbe awards, and eventually

felt really burned out.

In today's episode, Madison talks about what it was like to feel so depleted after years

and years of a highly productive and successful career, and, why after walking away from

it all, she decided to found a company of her own.

Today, she's not only discovered the power of authenticity and self-worth within the workplace

for herself, she's also fundamentally changing the way creative's work via leadership and

policy within her own agency.

...