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Welcome to Who Up Where With Hillary Kerr, your direct line to the designers, stylists, beauty experts, editors and tastemakers who are shaping the ever-evolving world of fashion.

I'm your host, Hillary Kerr, and today I am honored to be joined by the thought leader, founder, designer, activist and new author, Aurora James.

As the founder of the Accessories and Footwear brand, Brother Vellies, Aurora has supported artisan communities across Africa and beyond.

With a 15% pledge, she has created major change in retailers and corporations here in the States, who, through taking the pledge, have committed at least 15% of their shelf space to black-owned businesses.

Today, however, we're here to discuss Aurora's latest feat, her highly personal, incredibly evocative and absolutely brilliant memoir, Wildflower.

In the book, Aurora shares both beautiful and heartbreaking stories from her childhood through her work today and trust me when I say you will want to buy the book immediately.

It's all coming up on Who Up Where?

We're just going to dive in. Is that okay?

Yeah, let's do it.

So, Aurora James, you are so many things.

You are a brilliant founder and designer behind Brother Vellies.

You are the creator of the 15% pledge and most recently, you are the phenomenal author of your new memoir, Wildflower, which I have read and I'm completely obsessed with.

And I'm so excited that you're here today because we've obviously spoken before.

We sat down for a deep dive into your career for Second Life and a previous episode ahead of that because your career has already evolved so much.

But last time we sat down, you were already talking about writing this book and I have been following on Instagram with the rest of the world, seeing you go through the process, hearing you talk about the difficulty and joy of working on it.

But I'm wondering what this process has really been like and how does it feel to be so close to having this incredible book out in the world.

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