Lil Bucks - Meet Your New Favorite Superfood

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 4 November 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview Emily Griffith, Founders & CEO Lil Bucks. Lil Bucks is a food company that makes snacks out of sprouted buckwheat, a really healthy superfood.

Emily spent some time in Australia, and buckwheat snacks are ubiquitous over there. She revels in the fact that buckwheat adds great texture to any meal, it’s healthy for you, and it makes you feel fuller. This combination of features makes it the perfect snack in her book.

Growing up, Emily was creative and never really fit the mold of a standard office. She now realizes that feeling was the entrepreneur's side of her shining through.

In Part 1, we hear about Emily’s background in the business world, the influence that her time in Australia had on her life, and the early stumbles of starting her own business.

Join us while Ramon Vela interviews Emily and listen to her share the inside story.

For more on Lil Bucks, visit: https://www.lovelilbucks.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	But sticking to that vision and your wife for starting your company or your business or
0:25.9	whatever venture it is, I mean, that just will drive you in the best and worst of times,
0:33.5	even when, you know, even the past two months for me have been really focused on operations and finance
0:38.8	because we've got a lot of exciting things coming up. But a lot of, you know, back-end stuff that doesn't
0:43.7	really, you know, ignite the flame for me. Like just a lot of, like it's a big grind. But I know
0:52.1	there's a why. I understand why I'm doing this.
0:55.0	I'm very driven to make scribe buckwheat a thing in the US.
1:00.0	I know people will enjoy it.
1:01.0	I know it will make their lives healthier.
1:04.0	It will improve our soil health.
1:06.0	And I'm very committed to that.
1:08.0	And I can always come back to that.
1:09.0	I can always even come back to that moment of experiencing it in Australia. I'll just think about the first time I had it. It's just like
1:16.3	a, you know, beautiful moment with some food I enjoyed and a place I love. And that'll just keep me
1:23.5	going in the crazy times.
1:33.3	What do fast growing direct to consumer brands like Brooke Lennon, Chubbies, and Hint have in common?
1:34.6	They all grow with Clavio.
1:37.3	Clavio is the ultimate marketing platform for e-commerce brands.
1:40.7	It gives you everything you need to send memorable, branded emails, text messages,
1:45.2	and more so you can build strong relationships that keep your customers coming back. And smart
	...

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