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The Story of a Brand Show

CartText - Powered by Real Humans Who Understand Your Brand

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9147 Ratings

🗓️ 3 November 2020

⏱️ 30 minutes

🧾️ Download transcript

Summary

In this second part of this Feature, William Uecker, Co-Founder of CartText, shares with us that through CartText, businesses can save those purchases lost to cart abandonment while also adding a personal touch. Whether your company wants to present a more professional touch or a more relaxed persona, CartText will provide live agents to help you perfect your image while putting the customer first. With the use of SMS text messages, the agents will aid your company with cart abandonment recovery, subscription help, and billing-related issues. CartText rebuilds the connection between a brand and the consumer to restore loyalty and personality that might’ve been lost due to digitization. So please take a listen as we discuss SMS text strategies and how to build a profitable business.
 
In part two, William discusses; Discussing personalization; Molding the modern brand through your image; Talking about the use of SMS text message in the marketing world; William’s journey through entrepreneurship;  William’s strategy on working "backward"; Advice for future entrepreneurs; The details and integration process; Future of CartText; And so much more.
 
Join us while Ramon Vela interviews William in this episode and listen to him share the inside story.

For more on CartText, visit: https://carttext.com/

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Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.3

This is The Story of a Brand with your host, Ramon Vela.

0:21.4

Well, connection is the source of all success.

0:25.6

And I mean that in a sense that, like, you know,

0:29.6

that connection piece of really understanding the customer's journey

0:32.5

and caring about them where they're at,

0:34.1

whether that's a kid crying in the background

0:35.9

that discourage them from finalizing their purchase or whatever,

0:40.3

but just really diving in to figure out what might have went wrong

0:43.8

and why that purchase wasn't finished.

0:46.0

Just can be difficult at times to do with AI.

0:50.2

And so the real people piece, that personal relationship piece, I think is absolutely missing in this digital world that we live in, which is a great world, but it also has a huge disconnect.

1:02.0

And I think we're trying to solve it with AI, and I think there's a time and a place for a lot of that.

1:08.0

But I wouldn't put that time in place at one of the most critical points of a purchase

1:13.6

when they're dropping off and they have already entered all their information and they had

1:18.0

their products in their cart except they just didn't finish it.

1:25.1

Hey, are you interested in improving your abandoned cart recovery rates?

1:29.8

Well, let me tell you about cart text.

1:33.3

Cart text is powered by real people, not bots, not AI, real people.

1:39.7

Cart text will contact and engage with your customers in real time to make the sales that you missed.

1:45.1

One by one, cart text will convert your abandoned carts, turn subscriptions, and billing-related

1:51.7

issues using live agents and SMS. Real people getting the job done. Visit carttext.com.

...

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