Lessons - Marketing a Presidential Campaign | Andrew Frawley, Presidential Candidate CMO

Success Story with Scott D. Clary

Success Story Media

How To, Business, Education, Self-improvement

4.6 • 326 Ratings

🗓️ 27 January 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryIn this "Lessons" episode, we explore marketing insights for unknown brands looking to break through, with Andrew Frawley, former Director of Marketing for Andrew Yang's presidential campaign. As one of the earliest members of Yang's team, Andrew helped build the marketing operation from just himself to over a dozen staffers, pioneering tactics like the popular MATH hat and helping grow Yang's online following exponentially.Do You Have Credibility?: We discuss how critical starting credibility is across all marketing channels and tactics.The Power of Community: Andrew highlights how building a community creates needed credibility for no-name brands.Testing Different Strategies: We look at Andrew's use of both old school and new school marketing tactics on the campaign.Exploiting What Works: Andrew sees the importance of testing channels and then pouring resources into what shows traction. ➡️ Show Linkshttps://successstorypodcast.comYouTube: https://youtu.be/itAbaDoPSwMApple: https://podcasts.apple.com/us/podcast/success-story-with-scott-d-clary/id1484783544Spotify: https://open.spotify.com/episode/5CGQxLel73NkGO3D6nlGWW ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclary

Transcript

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0:00.0	I've worked with a lot of different tools across my career and one of the tools that I've
0:05.8	been working with now for several months, it's called Miro.
0:08.9	It may seem at first glance like a simple digital whiteboard, Murro's capabilities and utility is a true
0:16.3	game changer for entrepreneurs for business leaders it is a visual
0:20.2	collaboration tool where the entire team can build on each other's ideas.
0:25.0	It allows you to plan, to research, to brainstorm, to design, to create feedback cycles.
0:30.0	You can use templates to map out literally any process in your organization.
0:34.6	I don't know how else to describe it, but every single productivity and project
0:39.8	management and collaboration tool that I've ever used wrapped into one very easy to use piece of software.
0:47.0	To show you how capable and how diverse it is, I've actually worked with their team to create a roadmap for entrepreneurs a step-by-step
0:56.2	guide on how to build a business from scratch everything from ideation, product, market fit,
1:01.9	raising money at Murro.com
1:04.0	slash SuccessPOD. This shows you every step to build a company built
1:08.3	into a Murro board. So just to give you an idea of all the different things
1:12.0	that can do and all the templates that I've linked at every single stage of the entrepreneurial journey is a mirror board.
1:18.0	So go in, check it out, start to wrap your mind around exactly what this tool can do.
1:22.8	Miro.com slash success pod. Welcome to Lessons Ephesons episodes of Success Story, part of the HubSpot
1:39.4	Podcast Network. These Lessons episodes will be shorter conversations with past guests,
1:45.4	valued members of the success story community, and myself.
1:49.3	They'll be focused on teaching you actionable, insightful takeaways that you can use to upskill your personal and professional life.
1:57.0	What is one marketing lesson insight that transcends industry.
2:05.0	Hmm, that transcends industry.
	...

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