In this lesson's episode, explore how viral momentum emerges from deliberate community building and product focus.

Discover how coordinated engagement creates algorithmic lift.

Understand why listening to loyal users reduces churn and strengthens advocacy

and uncover how founders gain an edge by avoiding noise and staying close to the trends that matter.

I want to talk about the virality that you created and some of the things that also come from the virality

because I think that that will help a lot of the other things

you're trying to accomplish if it's paid

or if it's trending on Twitter or whatever it is.

But you saw those groups of 90,000 people.

You took advantage of that, and that makes sense.

But how, looking back, how would you reverse engineer somebody to try and do that and build that group purposefully?

That's what I think that the magic is.

So you almost, you had this like cult-like following, but how do you get that

cult-like following so that I don't want, as a company, I don't want to be forced to create my

own community. I want my product to be so cult-like and I want people to be so passionate

about my product that they create their own communities. I think you said it's first to

start with your product.

No one's going to get excited over what they see everywhere else.

They have to get excited over your.

Then you, it's a recipe.

It's not one ingredient.

But it's like you, it was like you were actually selling, you were selling other people's products.

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