In this lesson's episode, explore why entrepreneurial success depends less on perfect ideas

and more on rapid collisions with reality.

Discover how embracing flawed concepts accelerates iteration.

Understand why quick and simple tests reveal insights that planning cannot

and uncover how creativity and persistence drive founders towards solutions that truly work.

Thank you. persistence drive founders towards solutions that truly work. So that was the first iteration of Netflix.

And I want to pick up on some themes that have sort of permeated that process,

but also things that obviously you speak about now.

So before we go down that story even further, the concept of it will never work, the game

that you played, why is that your core theme?

What does that mean?

Why is it so important?

This is an entrepreneurial lesson.

Well, on the surface, every single person who has an

idea who fancies themselves an entrepreneur hears that. It's what everybody says when you come

rushing with great excitement into the office to tell them this new idea. It's what your wife says to

you. It's what your investors say to you. It's what your wife says to you. It's what your

investors say to you. It's what your employees say to you. It is the universal response to,

I've got an idea. But I've realized that nobody has any clue whether it's going to work or not, that in fact there is no possible

way to really know in advance whether an idea is a good idea or a bad idea without trying

it.

So that will never work.

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