Lessons from the West with Kristyn DeBord Durbin

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 25 April 2023

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Kristyn DeBord Durbin paved her way in the family business as a sales representative and designer for Double J Saddlery — a collection of tack, saddles, bags and other leathergoods handmade in Texas. Now as a new mom of two young girls, Kristyn has gone from wholesale to retail, stepping back from the saddlery company to found June’s Pearls, an online boutique of children’s clothing, toys, and gifts. She joins the show today to share her story, her history, and the lessons she has learned along the way.

Listen in as Kristyn shares how Double J Saddlery has evolved since it was founded in 1991 and how she has played a pivotal role in driving the fashion side of the business with the curation of the Vestige by Double J jewelry line. We also discuss how Double J has built a brand that has stood the test of time and become a staple in the Western industry, and what non-Western brands can learn from their Western counterparts. We get into so much in this episode, so get comfortable and get ready to be inspired!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Double J Saddlery

June’s Pearls

Boutique Boss Store

Transcript

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0:00.0	Let's talk about your business, strategy, and the juicy details of what actually works,
0:09.7	from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
0:14.7	How do we scale your company and do it with the balance and the happiness that we all seek?
0:19.4	Let's hear from those insiders, experts, and strategists that actually make it happen.
0:23.6	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
0:31.4	Hey guys, welcome back to the podcast this week, or on YouTube if you're watching there.
0:36.2	Kristen, I'm so pumped that you could join us today.
0:38.2	Thanks for being on the show.
0:39.0	Yeah, super pumped.
0:40.6	Also, to be here.
0:44.0	So you and I were just talking the last time we saw each other.
0:47.1	It's been a little bit.
0:48.3	We saw each other in person at the NFR with Double J.
0:52.4	Your life has changed quite a bit since I last saw you I am my main
0:57.2	role now or my biggest role I guess in life now is mom so it's a big one it's an important one
1:06.7	very so for those who are listening who aren't familiar with double J, tell me more about the history
1:14.7	of the family business and then your role along the way, how you've been supporting the family
1:19.1	business.
1:19.3	Okay.
1:20.3	So, I mean, I've been around double J my whole life.
1:24.5	1991 is whenever we officially, the year we started business.
1:30.5	So I mean growing up I was down there at the factory and in the office doing stuff in high school.
	...

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