Hey guys, I am so excited about this week's conversation on the podcast. My friend Emily McCarthy

has not only built an amazing personal brand based off of her own designs, both in print

and apparel, but she's also built a wonderful e-commerce business and a growing brick and mortar

business in Savannah, Georgia. She's done a great job of marrying the concepts of home and gift and lifestyle together with

apparel.

And her apparel line sells more in coterie than, say, magic.

So we're going to be speaking today from lots of different vantage points, from different

price points to different customer bases, to how to start an online or

e-commerce or brick-and-mortar business turned personal brand and turned apparel line.

Emily is not only a busy business owner, but a busy mom as well. So she'll speak about how she

manages to get it all done and the lessons, the highs and the lows of her story

in between. Get ready to meet my friend Emily McCarthy today on the podcast.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on

Main Street and the entire ecosystem behind it. How do we scale your company and do it with the

balance and the happiness that we all seek? Let's hear from those insiders, experts, and

strategists that actually make it happen. I'm your host, Ashley Alderson from the boutique hub,

and I can't wait to chat.

Hey guys, welcome back to the podcast this week. Emily, thanks so much for joining me today.

I'm so happy to be here. I've listened to so many podcasts, and you've grown such a large

platform of resources for, you know, boutiques and then now,

like now I'm designer, but I still gain so much from it. So thank you for what you do for our

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