LaRue PR - How Brands & Consumers Connect

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 14 September 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second half of this Feature, Jessy Fofana, Founder & CEO at LaRue PR, shares with us the value of taking a risk in order to take a stance. Larue PR makes it very clear that they are not here to create veils for those companies that choose to play Switzerland. The relationship between the company and consumers aren’t built merely on discount emails nor targeted advertising, but the connection made through the values and experiences that we share as individuals and community. Here's the rest of the story.

In part two, Jessy discusses: Aligning the consumer with your social stances; Taking the Risk to Share Your Views; Jessy Fofana’s background; Intertwining your company with what’s happening right now; Balancing your finances between PR and Ad investments; Discovering your own PR strategy; And so much more.

Join us while Ramon Vela interviews Jessy in Part 2 of this episode and listen to her share the inside story of a brand.

For more on LaRue PR visit: https://www.laruepr.com/

Visit our Sponsors: Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	The end consumer is looking for the brands that they, that are their favorite.
0:27.9	And I do this too.
0:29.5	They want them to take a stand.
0:31.3	I almost want to know the political affiliations of so many of the product I buy, you know, and it's not that I
0:42.2	wouldn't buy necessarily, I mean, I probably wouldn't, but, but, you know, I, it's an identifier for
0:47.7	who I am as a person, you know, the brands I pick and choose, you know, whether they're premium luxury brands or like indie startup brands.
0:58.0	You know, to me, all of that sort of speaks about the kind of person I am, who I am, and what my values are.
1:04.0	And so I want the brand to kind of clearly define that.
1:07.0	And I think that's important.
1:09.0	And, you know, from a PR perspective we look to
1:13.6	tell those stories that further clarify those brand values and we also look to
1:19.4	create partnerships you know with other brands or with celebrity or influencer
1:23.7	that might further help exemplify what the brands are about.
1:34.3	Hey, don't forget to listen to part one of this amazing feature.
1:39.3	Now, let's get back to the story.
1:42.3	Yeah, I am, so I actually started in journalism.
1:48.4	I worked at a music magazine called Vib, and I was there, and I had this great, I was the assistant to the editor in Sheets, and I was on the editorial side.
1:59.9	And so I was there, and it was focused a lot on lot on like hip-hop culture, music, black culture.
2:05.6	And it was a great experience and the editor-in-chief was absolutely the most wonderful mentor for me.
	...

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