QLTY Objective - Handcrafted Work Boots for Any Job Site

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 15 September 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Andrew Estey , Founders & CEO at QLTY Objective, talks about how he came up with the idea to create a quality work boot for a reasonable price that won’t break the bank. Through adapting to staying indoors and the acceleration of online buying and living, our essential workers/tradespeople still got up every single morning to ensure our day to day was still running smoothly. Specifically for our orange vested workers continuing the craft of building, maintaining our road, bridges, houses, office buildings, and more, Estey recognizes the hard work they put in every day by creating durable, well-made, affordable gear so that they could save your hard-earned money. Whether you’re looking for regular boots or a steel toe, Qlty Objective has you covered. Thank you for our tradespeople! Here's the story of QLTY Objective.

In part one, Andrew discusses Who is Qlty Objective; The Origins of the company; The drive through Denver and the A-HA moment; The industry that doesn’t stop; Keeping partners that stay with you on the journey; Having the ability to adapt through all situations; COVID Impacts; And so much more.

Join us while Ramon Vela interviews Andrew in Part 1 of this episode and listen to him share the inside story of a brand.

For more on QLTY Objective visit: https://www.qltyobjective.com/

Visit Our Sponsors:

Fenix Commerce - https://www.fenixcommerce.com/

Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	At the end of the day, we want to make sure that our consumers, these kids, the tradesmen,
0:27.9	the journeymen, whoever might be in the trades, that they keep their hard-earned money
0:32.0	in their own pocket.
0:33.3	It doesn't need to come to us.
0:35.5	And so, you know, by looking at price, I think that's a byproduct of how we look at our consumer.
0:42.3	It's a byproduct of how we're building our product.
0:46.3	And it's a byproduct of, you know, going direct and not necessarily looking to line our pockets, but keep the cash in their pocket.
0:59.3	Hey, my friend that Phoenix Commerce can provide up to a 50% reduction in abandoned cards.
1:05.1	How do they do this?
1:06.6	They give your customers an Amazon-like experience by providing real-time, accurate delivery options
1:12.6	on your product pages, card, and checkout.
1:15.9	In other words, they give you the power to enable discounted two-day, three-day, and four-day delivery promises to your customers using data.
1:24.6	And get this, you don't have to upgrade your shipping service. For more information,
1:29.5	go to phenixcommerce.com. That's f-en-I-X-commerce.com and let them know you heard it here on
1:38.1	the story of a brand. Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:45.0	And as always, I have an amazing founder and brand that we're going to feature today.
1:51.0	So why don't we get to it?
1:53.0	Let me introduce you to Andrew Esty, who is the co-founder and CEO of Quality.
2:00.0	Welcome to the show, Andrew.
	...

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