Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

You know, we had a lot of brands coming to us,

trying to figure out what to do and how to do it

and how to be part of the movement in a respectful way

without kind of, you know, seeming insincere.

And a huge, you know, part of the criteria for us was,

you know, we were interested in helping brands that really had a significant understanding of the importance. And it wasn't just to kind of change the PR story, and that

we're willing to invest and make real change from the bottom up, meaning, you know, look at their

hiring practices, look at their staffing, look at their vendor relations, and make sure that

there is some measure of diversity and inclusivity in how they do business and who they're working with.

And so, and that was sort of the advice and direction for anyone that we, you know, that we work with, that we gave them.

That it's got to be real change and it can't be a cursory change.

Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.

Today, I have a wonderful entrepreneur, a company. I'm going to highlight a partner, actually. But before I do,

let me say a little something about my partner, Tenuity. Now, Tenuity is the largest independent

performance marketing agency across the Tripoli of Google, Facebook, Amazon, and beyond. They unite

channel expertise with cross-trial strategies to help clients identify, engage, and acquire

customers, then retain and reactivate them on their digital journey.

Their solution and search, social, Amazon, and marketplaces, email marketing, and more

are built on best-in-class analytics, brought to life with brilliant creative and delivered

by exceptional strategists.

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