Kosterina - The Blue Zone Lifestyle
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 16 December 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**
“To create a blue zone in every household” that's Kosterina's mission. In part 1, we have Katina Mountanos, Founder and CEO of Kosterina, a multi-faceted wellness brand.
Katina started her career in investment banking and then went to graduate school for business. She worked at L'Oreal, two different e-commerce startups, and then launched her first startup. Katina's family is from Greece, where one of the most popular Greek extra virgin olive oil varieties is produced.
She was frustrated that she couldn’t find great-tasting olive oil in the United States, like in Greece. So she decided to educate consumers on how great olive oil should taste by launching Kosterina. The brand is centered around the blue zone lifestyle such as health, longevity, community, and stress-free life. Their products have high antioxidant extra virgin olive oil from Greece. She believes holding on to conviction is essential.
She discusses:
* Gratefulness
* Overview of the company
* Concept of blue zone
* Tips for a lifestyle change
* Her background
* Launching Kosterina
* Work experience
* Challenges and the biggest lessons
* Being a parent
Join Ramon Vela and Katina Mountanos as they break down the inside story on The Story of a Brand.
For more on Kosterina, visit: https://www.kosterina.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
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Transcript
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| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:26.6 | So, Costaina is a wellness brand centered around high antioxidant, |
| 0:33.3 | extra virgin olive oil from Greece. And the mission of our company is to create a blue zone in every household. So for anyone in the audience who is not familiar with the blue zones, they are five |
| 0:39.3 | areas of the world that have higher than average population of centenarians, people who live to be |
| 0:44.7 | over 100. And the longevity of the people in the blue zones really ties back to a few key things |
| 0:51.3 | that they do and the way they live. One is their nutrition and the way they eat. |
| 0:56.2 | They are very plant forward and they eat limited amounts of clean meats and fish. And in the two |
| 1:03.7 | Mediterranean Blue Zones, they use a ton of olive oil, like think 17 times more olive oil than we |
| 1:09.4 | use here in the U.S. per person. |
| 1:12.1 | The other aspect of the Blue Zone lifestyle is really centered around community. |
| 1:17.1 | So the people of the Blue Zones are sitting down to family dinner every single night. |
| 1:21.3 | They're sitting down to coffee with friends. |
| 1:23.1 | They're truly connecting with people and it gives them this sense of purpose that I think |
| 1:27.4 | we're losing a bit |
| 1:28.5 | here in the U.S. as we often are, you know, eating in front of a screen or just constantly on the go. |
| 1:34.8 | The third aspect of the Blue Zone lifestyle that we love to think about and promote is living |
| 1:42.6 | life free of toxins and free of stress or lower stress, |
| 1:46.3 | because I don't think we could ever be completely free of stress. |
| 1:49.1 | And the products that we're creating with Costaina and the lifestyle that we're promoting really is |
... |
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