Yotpo - Great brands are Built on Happy Customers
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 14 December 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Ordergroove, Repeat, and CartText**
“No one knows what they're doing; they’re all just figuring it out,” that's the best career advice Rosa has ever received. In part 2, Rosa Hu, Vice President of Product Marketing for Yotpo, mentions their Amazing Women in E-Commerce program that recognizes visionary women in the industry.
Rosa has learned to be fearless. She advises people to go for their dream job, connect with people, be persistent, leave toxicity and find the right people to work and grow with.
Yotpo specializes in strengthening and retaining relationships between a brand and its customers. The company believes customers' loyalty is earned and reviewers are a brand's best value differentiator.
She discusses:
* Yotpo’s amazing women in e-commerce program
* Lessons learned
* Yotpo’s offerings
* Example of reviewers
* Products that work together
* Retaining relationships with customers
* Customer criteria
* What onboarding looks like
* What's next
Join Ramon Vela and Rosa Hu as they break down the inside story on The Story of a Brand.
For more on Yotpo, visit: https://www.yotpo.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is brought to you by Ordergroove.
It’s time to let your customers enjoy the products they love without the friction of reordering...
That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.
From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.
Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/
*
This episode is also brought to you by CartText.
Are you interested in improving your Abandoned Cart Recovery rates?
Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.
One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.
To learn more, visit https://carttext.com/
*
This episode was brought to you by Repeat.
Repeat is the easiest way for your customers to reorder products they love.
Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.
Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.
The result? Higher LTV, better margins, and more insights on your best customers.
To learn more, visit https://signup.getrepeat.io/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | recorded at Mute 6 Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.3 | So given where all you've done and everything you've been through, |
| 0:26.9 | I'm assuming you must have some thoughts, lessons learned, I don't know, advice for folks |
| 0:34.6 | who are coming up the ranks and want to kind of have that same type of career |
| 0:40.8 | path that you have. I mean, any words of wisdom that you would like to share? Yeah. I don't know |
| 0:47.5 | about words of wisdom, but what I've learned so far in this journey is be fearless. Everyone has doubts, you know, there's that very common |
| 1:01.6 | notion of imposter syndrome and, you know, am I good enough? Can I do it? Will I do a good job? |
| 1:08.9 | What if I fail? And it's just, you know, what if you do? What's the |
| 1:14.7 | worst that can happen? You took a chance. You pushed yourself into something that scared you. |
| 1:20.8 | You know, and the world didn't fall apart and you're going to be okay, right? So just go for it. |
| 1:27.2 | And that's a lot of the advice |
| 1:28.7 | that I have received. And one of the, actually, one of the best pieces of advice I've ever received |
| 1:34.0 | is no one knows what they're doing. They're all just figuring it out, right? And that makes you, |
| 1:40.6 | you just feel like, okay, I, why not me? Why can't I figure it out? Right? So that's just the |
| 1:48.8 | encouragement of just going for your dream. Go for the dream job. Apply for it. Reach out to people, |
| 1:54.8 | network with them. You know, Wellesley has brought the best networking experiences for me, |
| 2:00.8 | but there's no reason why we can't recreate that within LinkedIn, |
| 2:04.1 | within even this community that you've built, Ramon. |
| 2:07.3 | You know, there's a lot of opportunity to connect with people, |
| 2:10.5 | and I think more likely than not, people are willing to help. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.