Kosterina - Health, Beauty from the Inside and Out
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 16 December 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**
“Health and beauty from the inside and out” that's what Kosterina is all about, says Katina Mountanos, Founder and CEO of Kosterina.
Here are some things Katina shares in part 2 of this feature: consuming dark chocolate and olive oil together can amplify antioxidant properties. Sauces and olive oil are great for those looking to incorporate more vegetables. Kosterina plans to continue building its four main categories: olive oil and vinegar, dark chocolate, freshly baked goods, and skincare.
Katina says that extra virgin olive oil is the healthiest oil. The brand sees vegetable and canola oil as its enemy because it's highly processed, causes inflammation, and can bring harm to the body.
She discusses:
* Olive oil flavors
* Dark chocolate balsamic vinegar
* Their product lines
* Enhancing the plant-based diet
* What's coming next
* New product category
* Marketing standpoint
* Problems with vegetable oil
* Global supply chain
Join Ramon Vela and Katina Mountanos as they break down the inside story on The Story of a Brand.
For more on Kosterina, visit: https://www.kosterina.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:26.3 | Why skin care? People of the Mediterranean have been using olive oil on their skin and hair for literally thousands of years. In Greek culture, we actually baptize |
| 0:31.6 | our babies in extra virgin alcohol. You know, the safest and most efficacious moisturizer. Yeah. |
| 0:38.3 | And, you know, always wanted to create a line of extra virgin olive oil skin care, particularly after, you know, starting this brand. |
| 0:46.3 | And what we've done is we've developed a line that's very clean. |
| 0:50.3 | So it uses the Credo definition of clean. |
| 0:53.3 | Credo has developed their own standards |
| 0:55.6 | for what ingredients can and should be used in their products. And so we started with all the |
| 1:01.3 | research that they did as a starting point. And then we even took it one step further and |
| 1:06.0 | have developed our skincare to be emulsifier free. Emulsifiers are what are used to combine oil and water. |
| 1:13.4 | You know, that whole oil and water thing where they don't mix. |
| 1:16.2 | Yeah. |
| 1:17.2 | Typically, emulsifiers are used in cosmetic products to mix the two and create |
| 1:22.3 | moisturizing ingredients. |
| 1:24.2 | And so, you know, our technology is emulsifier-free and that's much healthier for the consumer |
| 1:30.5 | putting it on their skin. And, you know, we're really all about health and beauty from both the |
| 1:34.4 | inside and the outside. And skincare really helps us bring that all together. |
| 1:42.3 | If all DTC companies were forced to turn off their Facebook ads, they'd be dead on arrival. |
| 1:48.2 | Why is that? |
| 1:49.1 | Well, they overinvest in paid acquisition and underinvest and retention. |
... |
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