Kole Mathison On Becoming HOKA's First NIL Athlete & Making His Second US Team

THE RUNNING EFFECT PODCAST

Dominic Schlueter

Running, Sports

4.8 • 686 Ratings

🗓️ 1 February 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Fresh off of qualifying for the World XC Championships, Kole Mathison returns to the podcast!

Kole placed second in the men's U20 8k final in 24:18.4 at the USATF Cross Country Championships at Pole Green Park in Mechanicsville, Va.

Last year, Kole helped team USA capture bronze at the World Athletics U20 Cross Country Championships in Bathurst, New South Wales, Australia, by placing 25th individually.

Kole also recently signed an NIL with HOKA and became their first NIL athlete.

In high school, Kole was absolutely dominant, winning the 2022 Foot Locker National Championships, winning 4 individual state titles in Indiana, and leading his team to two more, and being a 2xstate Gatorade POY.

Kole currently attends the University of Colorado Boulder, where he's a freshman.

In today's conversation, Kole recaps his performance at the USATF XC Championships, coming back from his first real injury of his career, recent lessons learned, signing an NIL with HOKA, and his ambitions for the coming months. Anytime Kole comes on the podcast, it's a banger!

Tap into the Kole Mathison Special.

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S H O W N O T E S

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Transcript

Click on a timestamp to play from that location

0:00.0	Before we hop into today's episode of the podcast, I want to tell you guys about someone I've been partnering with over the past few months.
0:10.1	The name of the company is Toib4, and if you guys are looking to take your training to the next level,
0:15.0	2B4 is the right product for you.
0:17.0	2B4 is blackcurrant powder, and black currants are antioxidant berries grown in New Zealand.
0:21.8	Studies have shown that consuming them regularly improves endurance by increasing blood flow and removing lactic acid.
0:27.4	It's used by professional running team Tinman Elite as well as teams in the NFL, NBA, and the NCAA.
0:33.1	There was one study that showed that using 2B4 consistently can improve your athletic performance by 4.6%.
0:39.2	And so as I look to close out this fall on a high note with my training, as well as getting some really
0:43.8	quality training this winter. 2B4 is going to become a staple pre-run, pre-workout. I absolutely
0:50.3	love this stuff. I've worked with 2B4 for a long time. For this reason, it's become a staple in my daily training and life routine. Because of that, you guys can get
0:58.7	30% off at 2B4 with code. The Running Effect 30. Not only does this get you guys 30% off,
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1:11.2	try it out once in seeing if it works for you.
1:24.0	Today's podcast is brought to you by Pillar Performance. If you guys listen to my podcast or know me
1:29.2	personally, you know that sleep is a massive part of my life. And if you do any sort of research
1:34.4	into sleep, it has massive effects on your running and performance in life. You're only as good
1:40.8	as you can recover. And the best way to recover is with a good night of sleep.
1:44.5	For me, a product I use to strengthen my sleep, particularly my deep sleep and REM sleep,
1:49.6	the quality of my sleep is pillar performance. My go-to product from them is their triple
1:54.2	magnesium, which has been a game changer for my sleep in recovery. It uses a high dose of
1:59.0	glycinate magnesium and I take it 30 minutes before
	...

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