Key Tactics for Creating Content Consistently
Yogaland Podcast
Andrea Ferretti
4.8 • 1.5K Ratings
🗓️ 8 February 2022
⏱️ 35 minutes
🧾️ Download transcript
Summary
Like it or not, if you're a yoga teacher today part of your job is marketing your yoga classes to the public. One of the best ways to do that is to consistently create great content.
This week's episode will help get you out of your content rut and into creation mode. We talk about:
✳️ Easy ways to come up with content ideas
✳️ The mediums/formats that we think are most useful right now
✳️ How to create structure to make it easier to publish
✳️ What to do if you feel like you aren't getting any traction
PS: I will be relaunching my online course, Content Blueprint for Yoga Teachers soon with updated lessons. Join the waitlist 👇 and I'll send you an early bird discount code when it goes on sale!
https://www.yogacontentblueprint.com
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Transcript
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| 0:00.0 | Hey everyone, I'm Andrea Ferretti and this is episode 254 of Yoga Land. |
| 0:09.9 | Hi there Jason. Hi Andrea. I think today I'm the guest. It's always difficult to know. |
| 0:16.6 | Let's say this. Let's say you are without a doubt the voice of reason and the specialist within |
| 0:24.7 | this conversation. Okay. Okay. Yeah. So we're going to talk about content. Yes. And I'm going to |
| 0:29.5 | do a little series that's going to be all related to each other. But this one, the focus is |
| 0:36.8 | how to create what I call weekly content. Yes. How to ensure you are able to do it, how to fuel |
| 0:44.3 | yourself with ideas. Yeah. And I want to give just like the tiniest bit of context from the |
| 0:48.4 | perspective of being a yoga teacher. I think a lot of times yoga teachers think in weeks. What am I |
| 0:54.8 | going to teach this week? What am I going to teach next week? So you're going to talk about weekly |
| 1:00.7 | content and some nuances and layers to that. But as we do this for any yoga teacher that's listening |
| 1:09.2 | and gets kind of like they're not going to get lost in the message, but we should really understand |
| 1:14.9 | we already think this way, right? We already often think in terms of weekly content in classes. |
| 1:22.1 | So now you can talk a little bit about weekly content in non-classes and what you mean about |
| 1:30.4 | the options for weekly content. And what you mean about what do you think the best way for yoga |
| 1:37.2 | teachers to create weekly content and why? Yeah. Okay. Well, let's start with the why. I mean, |
| 1:44.8 | there's so many ways, but I'm just going to try to stay really focused for this conversation. |
| 1:48.8 | I do go into more of the wise in my course, but the main reason is to get people to sign up for |
| 1:56.7 | your newsletter. So kind of an end game is to get people via content to become part of your newsletter |
| 2:08.1 | and your educational network. Right. Exactly. Yeah. So really, and I will do another episode about why |
| 2:15.8 | newsletters are so important. Sure. But they are in many ways the most important part of your |
| 2:21.7 | digital president presence. So they are your people, your community. They have agreed to give you their |
| 2:29.0 | email address, their direct communication in exchange for giving them content, whereas social |
... |
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