Jo Fairley | One foot in front of the other...
The Emma Guns Show
Emma Gunavardhana
4.8 • 1.4K Ratings
🗓️ 11 August 2018
⏱️ 63 minutes
🧾️ Download transcript
Summary
Jo Fairley (@jofairley) is a writer, author and serial entrepreneur who joins me to talk about her incredible career in journalism as well as the truly inspiring tale of how she co-founded the luxury, organic chocolate Green & Black's (@greenandblacks).
Links from the show:
The Perfume Society @theperfumesociety
Beauty Bible @beautybibleofficial
Green and Black's
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Transcript
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| 0:00.0 | Oh well, hello there. |
| 0:07.1 | Hi and welcome to another episode of The Emma Gunn Show. |
| 0:10.5 | I am your host, Emmer Gunn-Awardner, and I am delighted to say that my guest in this episode is the writer, author, and serial entrepreneur, Joe Fairley. Now, Joe is someone who I have been wanting to get on the show |
| 0:24.2 | for quite some time now, because her catalogue of career successes is something I've been keen to |
| 0:31.3 | unpick on the podcast. I first met Joe around 15 years ago on the beauty circuit, and while Joe was an award-winning journalist and was the youngest ever magazine editor at the age of just 23, perhaps the story that is most inspiring is the one that began with two squares of dark chocolate. |
| 0:52.1 | Joe is married to Craig Sams, the founder of Whole Earth, and to use Joe's words, |
| 0:56.7 | he's a hippie entrepreneur. And when she spotted two squares of dark chocolate on his desk back in |
| 1:01.9 | 1991, she ate them and was blown away by what she tasted. They were samples and there weren't |
| 1:09.4 | any concrete plans for the chocolate, so Joe was given an opportunity to do with it what felt right. |
| 1:15.3 | Fast forward to the present day and the brand they created, Green and Blacks, is a $100 million a year business. |
| 1:22.6 | But that's not all. |
| 1:24.5 | There's also Beauty Bible, which she set up with fellow beauty editor Sarah Stacey, |
| 1:29.0 | which they describe as your shortcut through the beauty jungle. And then there's the Perfume Society, |
| 1:34.8 | a subscription organisation of a perfume lover she created with Lorna Mackay. Clearly, there is a lot |
| 1:42.1 | to discuss. And in this episode, we talk about her formula for making things happen, her career, being a motivational speaker, and honestly so much more. |
| 1:52.7 | So much, in fact, that I've split the episode into two parts because the recording, which took place in Joe's office at her home in Hastings, was two hours |
| 2:01.9 | of solid conversation. I hope you find this as inspiring as I did, and this is something you |
| 2:09.5 | might find interesting. Joe is a member of the closed Facebook group for this podcast, |
| 2:14.1 | so if you have any thoughts, feelings or questions from the show, why not head |
| 2:18.2 | over to the group? The link to join is in the show notes. And you can post them on there and you |
| 2:22.5 | never know. Joe might see them in reply. So without any further ado, here she is. The truly, |
| 2:29.4 | truly inspirational Joe Fairley on the Emma Gunn Show. |
... |
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