In part 2 of this Feature, we sit back down with Will Nitze, Founder of IQBar, to continue discussing nutrition, brain food, and what it means to be an entrepreneur. 

 

Will’s company, IQBar, is a “brain and body nutrition company” for quality protein bars. With different flavors such as chocolate, wild blueberry, matcha chai, it’s no wonder why IQBars have been successful. 

 

Although as Will talks about in today’s episode, it wasn’t always easy. Starting a company means going through a lot of trial and error. To be a successful entrepreneur, “you have to be a little bit kooky” and “have a few screws loose.” Because as Will puts it, “creating anything from nothing” is an overall “wild experience” that isn’t always easy but almost always worth it. 

 

Check out the episode as we talk about balancing out your creative/methodical personalities, being passionate about your career, and advice to future entrepreneurs. 

 

In part 1, Will discusses COVID impacts on nutrition; Revolutionizing brain food; Growing more passionate in your work; Training yourself to become methodical; Advice for future entrepreneurs; What it truly means to be an entrepreneur; The future of the brand; and much more.

 

Join Ramon Vela, and Will discuss IQBar on The Story of a Brand.

 

For more on IQBar, visit: https://www.eatiqbar.com/

 

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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency. 

 

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

 

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

 

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

 

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

 

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This specific episode is also brought to you by Repeat.

 

Repeat is the easiest way for your customers to reorder products they love.

 

Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands. 

 

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Repeat automates frictionless reordering experiences for the largest part of a CPG brand’s customer base: The non-subscriber.

 

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. 

 

The result? Higher LTV, better margins, and more insights on your best customers.

 

To learn more, visit https://signup.getrepeat.io/

 

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