Justuno - Getting Customers Across the Finish Line
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 19 January 2021
⏱️ 27 minutes
🧾️ Download transcript
Summary
In today’s episode of Story of a Brand, we’re talking to Erik Christiansen, CEO & Co-Founder, about his Hero’s journey into starting and growing Justuno.
Starting off at a snowboarding company, Erik noticed the impact that building an online community would have in starting a brand. Although his first company didn’t make it, he took this knowledge to enter the next part of his journey.
Along with his buddy, Travis Logan, the two started Justuno which is a conversion optimization platform. As Erik mentions, Justuno was created to perfect the last mile and help “get that customer across the finish line.”
With Justuno, companies could use their software to stay creative with their marketing strategy and keep their customers engaged. Listen in as Erik gives us the inside scoop.
In part 1, Erik discusses The Hundred-Foot overview of JustUno; Working on the last mile - Getting your customer over the finish line; Erik’s Hero’s Journey to creating JustUno; Creating an online community; Depending on your support system; Engaging with your customers during their shopping experience; and much more.
Join Ramon Vela and Erik as they discuss Justuno on The Story of a Brand.
For more on Justuno, visit: https://www.justuno.com/
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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.
ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.
I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.
Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Attention Agency Studios. |
| 0:08.1 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.8 | And he's not your average host. |
| 0:14.3 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.2 | We, uh, Justinu is a conversion optimization platform. |
| 0:26.7 | And the latest way we've been doing the 100 foot is we're the last mile that most people |
| 0:34.4 | forget about. |
| 0:35.2 | How do you get that customer across the finish line? |
| 0:38.4 | And it's anywhere from engaging with them when they come in or all the way through the shopping cart experience. |
| 0:48.1 | Do your shoppers love your products once they've had a chance to try them? |
| 0:52.4 | Is it hard for you to convey the quality of your products |
| 0:55.4 | digitally? Well, there's a secret strategy that many of the fastest growing Shopify brands use |
| 1:01.5 | to get their products in more shoppers' homes. They use Try Now to automate a Try at Home program. |
| 1:10.0 | With Try Now, shoppers can check out with a zero dollar cart, |
| 1:14.3 | get items shipped right to their home, and only pay for what they keep. DDC brands like Hammett, |
| 1:21.2 | Miles Apparel, Solid and Stripe, Tamara Mellon, Universal Standard, Girlfriend Collective, and many |
| 1:26.7 | more use Try Now to increase |
| 1:28.8 | conversion rates and average order values. Now, if you want to say to your shoppers, hey, don't |
| 1:34.9 | trust us, trust our products, then go to trynow.io to learn if a try now program is right for you. |
| 1:43.1 | Again, that's try now.io. Hey everyone, this is |
| 1:48.5 | Ramon Vela and this is another episode of the story of a brand. Like always, I've got an |
| 1:54.5 | amazing company and founder that we're going to feature today. But before I do, let me tell you a little |
... |
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