IQBar - Connecting the Brain and Nutrition
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 18 January 2021
⏱️ 36 minutes
🧾️ Download transcript
Summary
On today’s episode of Story of a Brand, we’re sitting down with Will Nitze, the Founder of IQBar.
While studying psychology as an undergrad, Will became fascinated with the brain and neuroscience. After graduation and long days at work, Will started to experience chronic headaches, which he soon found out would be caused by an unhealthy diet.
Through much research, he discovered his true calling was to reinvent brain food. As Will mentions, “this light bulb went off. I was like, oh, this could be the thing that I do now.”
With IQBar, “I could create functional nutritional products and not only solve my problems, but tens of thousands of other people's problems.” Listen in as we talk about IQBar and the six brain nutrients to help start your day off right.
In part 1, Will discusses The Hundred-foot overview of IQBar; The Six Brain nutrients of the IQBar; Connecting nutrition to our psychology; Will’s start to the brand; A focus on nutrition; Working on fundraising; and much more.
Join Ramon Vela, and Will discuss the IQBar on The Story of a Brand.
For more on IQBar, visit: https://www.eatiqbar.com/
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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.
ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
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I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Attention Agency Studios. |
| 0:08.1 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.8 | And he's not your average host. |
| 0:14.3 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.2 | I was more interested in how does this thing that I put in my body affect the way that I think |
| 0:27.5 | or affect my propensity for thinking better or getting a headache or not getting a headache |
| 0:34.7 | or feeling, you know, how does it affect my mood so |
| 0:39.4 | i just became fascinated with that by virtue of my just general fascination with the brain and also |
| 0:47.0 | my first-person experience of feeling physically terrible and trying to fix it for nutrition. |
| 0:59.0 | This episode is brought to you by repeat, the easiest way for your customers to reorder products they love. |
| 1:06.0 | Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused commerce is the key to customer retention for CPG brands. |
| 1:15.5 | But with monthly churn rates pushing 10% across the industry, repeat has a better way. |
| 1:22.4 | Repeat will automate a frictionless reordering experience for the largest part of a CPG brand's customer base, |
| 1:30.0 | the non-subscriber. |
| 1:32.0 | Repeat uses machine learning to analyze one-time shopper behavior, |
| 1:35.9 | automates reordering notifications, |
| 1:37.5 | and delivers personalized replenishment carts that aid in upsell and cross-sell efforts. The result, higher LTV, |
| 1:47.3 | better margins, and more insights on your best customers. To learn more, visit signup.orgate.com |
| 1:53.6 | dot getrepeat.io. Again, that's signup.com. getrepeat.io. |
| 2:02.3 | Hey, everyone. |
| 2:03.5 | This is Ramon Vela, |
| 2:04.5 | and this is another episode of the story of a brand. |
... |
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