INK+ALLOY - Effortlessly Cool Accessories
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 15 October 2022
⏱️ 42 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Gretchen says, “We're a woman's accessory company. We like to say that we are effortlessly cool accessories. When you're struggling with what to wear, it might be just a white t-shirt and jeans and you can put on these bright, colorful earrings or bracelets and it just transforms you and feels great.”
They also work with Commit to Change, an organization that educates young girls in India’s impoverished communities, where they are targeting to educate over a 1000 young girls. Gretchen says, “they have shown that if you educate a young girl, she grows up, and she is more likely to give back to her family and lift so many more people out of poverty. It makes us feel like we're really making an impact.”
Today we interview Gretchen Hollingsworth, Founder and CEO of INK+ALLOY. INK+ALLOY is a woman-owned accessory brand created to inspire and empower the spirit of wonder and exploration. They handcraft colorful glass seed beads and upcycled brass into pieces that evoke a bohemian vibe that is modern, unique, and effortlessly cool.
We discuss:
* Her gratitude for second chances
* What she learned from her previous experience building a successful brand
* Advice for women entrepreneurs including make sure you’re part of the business, not just design or creative and be the person you want to be
* What INK+ALLOY represent to Gretchen: second chance and joy
* Overview of the brand
* Origin of the brand concept
* Why it’s critical that you surround yourself with friends
* What are you proud of about the INK+ALLOY that is not emphasized on the website or social media?
* Why she works with boutiques and why she supports small businesses
* Where does a person start their journey with INK+ALLOY
* What inspires their designs?
* Why they are BOHO style and what that means?
* And more…
Join Ramon Vela and Gretchen Hollingsworth as we break down the inside story of INK+ALLOY on The Story of a Brand.
For more on INK+ALLOY, visit: https://inkalloy.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | you want to think wherever you're buying it from the people that you're buying it from are being |
| 0:04.3 | treated well they're having a good life they're you know it's all honest fun great people and that's |
| 0:10.7 | really kind of what we have around here i mean we'll have people pop in that are making deliveries or |
| 0:15.2 | whatever and i'm always like oh what's going on here you guys are having fun you know we all get like |
| 0:20.2 | for example right before this call, |
| 0:23.1 | it was like we got some samples in that products we've been designing for spring of 23 that just came in. |
| 0:30.1 | And it was like Christmas, you know, everyone like, |
| 0:31.9 | can't wait to open the packages and get into them and all excited. |
| 0:35.1 | And it's just, yeah, I think it's the women that the rapport around the, |
| 0:39.3 | our company culture is really good here. |
| 0:43.1 | And not in respects to, oh, yes, I have a matching 401K and we have good PTO and we have all |
| 0:49.6 | of that. |
| 0:50.0 | But I think bigger than that, like, you can, when you're recruiting someone, you can tell |
| 0:53.3 | them all these things you do for them. but there's, it's hard to express just, hey, you're going to have a fun day to day around here. |
| 1:03.2 | How valuable is that? And I'm not saying that it's all fun in games. We do. We work, obviously, |
| 1:09.0 | but we really do strive to have a good work-life |
| 1:12.5 | balance because that was something I did not have previous to Incan alloy. I really did not have a |
| 1:18.1 | good work-line balance. So. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:36.5 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:42.0 | So each week, I interview the founder of a consumer brand, |
| 1:45.3 | unpack their story, their products, and their mission so you can decide which products are |
| 1:49.3 | worth buying and which brands are worth supporting. Gretchen says, we're a woman's accessory company, |
... |
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