Raw Sugar - Clean Affordable Products that Make You Feel Better

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 16 October 2022

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Donda and Michael say, “We are really taking the granola out of naturals and mainstreaming it at an affordable price point that speaks to all people, all genders, all age groups. And it we made it inclusive. Because you, you're not inclusive if you only can speak to a small segment of people that can pay for products that we know make us feel better. And that really was the aha moment.”

Today we interview Michael Marquis, CEO and Donda Mullis, Co-founder and Chief Marketing Officer of Raw Sugar. Raw Sugar is an aspirational lifestyle brand on a mission to promote clean and healthy living through products that are affordable, accessible, and good for the body and the soul.

We discuss the origin of the brand, business operations, ingredients, the mission and values and, most interesting, how they make clean, effective products affordable and accessible to all consumers.

* Michael’s gratitude toward his family, daughters, and their support
* The wisdom & lessons from Donda’s hard experience with family
* Overview of the brand and their “clean for all” mission
* Their focus on products that make you feel better
* The Secret to building brand affordable and accessible to all consumers
* Why price point and great products keep people buying
* Why you must have an aligned set of values internally and externally
* One of their biggest launches: Raw Sugar Kids launch
* Their Raw Sugar Deodorant line
* Where consumers should start their journey with Raw Sugar
* Why brands need to authentically listen to their audiences
* Parting thoughts: Do what you love and Don’t follow profits, follow purpose

Join Ramon Vela, Michael Marquis and Donda Mullis as we break down the inside story of Raw Sugar on The Story of a Brand.

For more on Raw Sugar, visit: https://rawsugarliving.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

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Transcript

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0:00.0	When you stick to your core values early on, like I said, live and breathe your mission, do not go off course.
0:06.6	There are so many people that say that's not going to work.
0:10.4	Raw sugar of the name, perfect example.
0:12.5	People said, what the heck does that mean?
0:14.8	Cool, hip name essentially really meant nothing to the average person.
0:19.2	Of course, it had a backdrop story,
0:21.2	which we've since told and how we speak to our consumers. But when you stick to your core values,
0:27.4	that has really created authenticity, and you can't make that stuff up. And I think that's also
0:33.5	been what not think. Consumers feel that. They get get it and that's been a um a big um
0:42.6	key to the uh to the growth of ral sugar of just being walking the talk and being authentic
0:49.2	and really just trying to make people happy. This is the story of a brand, a podcast that helps people learn the story
1:05.8	behind their favorite consumer companies. I'm Ramon Vela, and I believe that people want to know more about the
1:11.7	brands and the products they purchase. So each week, I interview the founder of a consumer brand,
1:16.8	unpack their story, their products, and their mission so you can decide which products are
1:20.8	worth buying and which brands are worth supporting.
1:27.2	Donda and Michael say, we are really taking the granola out of naturals and mainstreaming it at an affordable price point that speaks to all people, all genders, all age groups.
1:39.8	And we made it inclusive because you're not inclusive if you can only speak to a small segment of people that can pay for products that we know make us feel better.
1:51.9	And that was our aha moment.
1:55.1	Today we interview Michael Marquis CEO and Donna Mollis, co-founder and chief marketing officer of Raw Sugar.
2:05.0	Raw Sugar is an aspirational lifestyle brand on a mission to promote clean and healthy living
2:10.1	through products that are affordable, accessible, and good for the body and soul.
2:15.7	We discuss the origin of the brand, business operations, ingredients,
	...

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