Fresh Prints - A Culture Obsessed with Customer Experience
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 13 October 2022
⏱️ 67 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Jolijt and Jacob say, “we focused on creating a culture where everyone's aligned that we were going to sacrifice everything for the customer experience period. End of discussion… We even barred conversations about competitors in company discussions. Because if we weren’t talking about whether it makes a customer's life better, then it shouldn’t be in the discussion. It's about what we can do for our customers.”
Today we interview Jolijt Tamanaha, Co-founder and VP of Growth and Jacob Goodman, Co-founder and VP of Sales, at Fresh Prints. Fresh Prints provide custom apparel and promotional products to Student Groups, Greek Organizations, University Administrations, Intramural Teams, and individuals. They also have a division that works with businesses.
We cover a lot of topics from sacrifice, building a culture, the entrepreneurial mindset, growing a business, operating as if you’re never going to raise funding, hiring missionaries, and creating a great customer experience.
* Why they're grateful for the employees and teams’ dedication to the business
* Why they run as a meritocracy
* The origins of the brand
* Entrepreneurship and the search for the perfect business
* The Four things they focused on when growing the business
* Why they’re obsessed with customer experience and not raising money
* How they're powered by campaign managers
* How training and support are their biggest challenges
* Their two sets of customers: collegiate customers and businesses
* What’s next for Fresh Prints
* And more…
Join Ramon Vela, Jolijt Tamanaha and Jacob Goodman as we break down the inside story of Fresh Prints on The Story of a Brand.
For more on Fresh Prints, visit: https://www.freshprints.com
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | a lot of businesses think the only path to success is to go out and raise funding. |
| 0:06.3 | From my perspective, like, we were going to be much better off in 10 years if we didn't have any |
| 0:14.1 | investors. And the expectations of doing things for like short-term return were going to be lower. |
| 0:22.4 | The like number of conflicting voices and opinions and goals in the room, |
| 0:28.4 | we were going to eliminate some of that as well. |
| 0:31.0 | And we were going to be able to like ruthlessly focus on building a company for the long run to be sustainable. |
| 0:39.2 | And I thought that the best way to do that was to say raising money is not an option. |
| 0:46.2 | We have to build a sustainable business where people are buying the product because it adds |
| 0:51.3 | value to their life. |
| 0:52.7 | And if they're not buying it, then we haven't built a good enough product and we haven't built |
| 0:55.9 | a good enough service and experience and we have to make it better. |
| 1:00.0 | But we're not going to go out and raise money, you know, pump it and then try and just like |
| 1:06.5 | play on this hamster wheel to get to the next round of fundraising. |
| 1:24.6 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:26.5 | I'm Ramon Vela, and I believe that |
| 1:28.6 | people want to know more about the brands and the products they purchase. So each week, I |
| 1:33.1 | interview the founder of a consumer brand, unpack their story, their products, and their |
| 1:37.1 | mission so you can decide which products are worth buying and which brands are worth supporting. |
| 1:45.2 | YoLite and Jacob say, |
| 1:47.7 | we focused on creating a culture where everyone was aligned with the idea that we were |
| 1:52.4 | going to sacrifice everything for the customer experience, period, and a discussion. |
| 1:57.4 | We even barred conversations about competitors in many discussions. Because if we |
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