Creating an authentic and meaningful brand is absolutely critical for any company, from singers

and artists to companies that sell goods and wares to charities that aim to give back.

You have to have one consistent narrative that carries you through.

Today, I'll be talking with Laura Bull, a former Sony Music

executive who helps artists and individuals to find their authentic brand that they can carry

in a meaningful way for decades. After that, I have an amazing chat with Paul Zelizer about how he helps entrepreneurs

to craft companies that contribute to the greater good in the world and how we all can be a bit

more aware of the way that our companies impacts the world around us. Let's get started.

Welcome to the Lindsay Elmore Show, a podcast that helps you find fulfillment amidst chaos.

On this show, I interview thought leaders, doctors, creatives, spiritual gurus, and game changers

who inspire you to pursue your dreams, overcome obstacles,

and leave your mark.

Laura Bull spent 10 years with Sony Music Entertainment, where she became one of the

company's youngest executives at the age of 28.

During her tenure, she spearheaded artist development and marketing for globally recognized

brands, including Carrie Underwood, Brad Paisley, and Johnny Cash, among hundreds of other artists

from Arista, RCA, Columbia, Epic, and Monument Records.

A veteran of the music industry, she has served for more than a decade on the National

Advisory Board for Musicians on Call.

She is an expert who specializes in marketing and transforming people into viable brands

by offering insurmountable knowledge to teach others

what it takes to become a powerful influencer. Everyone in the marketing arena keeps discussing

...