incrEDIBLE Eats - Spoons that are Eco-Friendly and Edible
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 12 January 2022
⏱️ 36 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, and Ordergroove**
“Happiness is within you,” that's a life lesson Dinesh has learned. In part 1, we have Dinesh Tadepalli, Co-Founder of incrEDIBLE eats, a brand on a mission to reduce and replace single-use plastic cutlery with edible cutlery.
Dinesh came to the US in 2007 to do a master's in electrical engineering at the University of Southern California. After visiting an ice cream shop, Dinesh was appalled when he noticed a trash can container filled with plastic spoons used once and thrown away.
This was when he decided to study alternatives for plastic, and he soon came across edible spoons. His passion and concern for people and the planet grew seeds of entrepreneurship in his mind, and he decided to launch incrEdible Eats. His brand makes edible cutlery that is natural and GMO-free. It can stay up to 30 minutes in a hot soup or cold dessert.
He talked about:
* Gratefulness
* Overview of the company
* His background
* His light bulb moment
* How we intake microplastics
* Compostable cutlery cycle
* Machinery for edible cutlery
* Challenges besides technology
* 3 C's of a product
Join Ramon Vela and Dinesh Tadepalli as they break down the inside story on The Story of a Brand.
For more on incrEDIBLE Eats, visit: https://incrediblespoon.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is brought to you by Ordergroove.
It’s time to let your customers enjoy the products they love without the friction of reordering...
That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.
From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.
Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/
Transcript
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| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:24.8 | And one thing I would like to share is a lot of people miss on content. |
| 0:32.9 | My dad taught me that. Like, for example, he made me sleep on a, like a railway platform without any bed or any pillows or anything. |
| 0:40.1 | Like literally in a dirty place, just put a small blanket and sleep there. And he also made me experience like a five-star hotel experience. |
| 0:42.9 | He did that both to make sure. |
| 0:46.5 | I mean, I used to hate him and he said that go sleep on a late railway platform. But then later I realized no matter where you are, happiness is within you. |
| 0:51.2 | It's not through external means. |
| 0:53.5 | And that gave me a meaning of content |
| 0:55.1 | as I grew. And that has also helped me to make decisions like selling my home going all in, |
| 0:59.6 | because I'm happy with what I have, then why do I need to go for more? |
| 1:07.0 | It's time to let your customers enjoy the products they love without the friction of reordering. |
| 1:12.7 | And that's why innovative brands like Pete's coffee rely on OrderGroove's subscription solution |
| 1:17.0 | to build long-lasting relationships that drive recurring revenue. |
| 1:21.2 | From enrollment incentives to churn-fighting AI, OrderGroof gives your business the tools it needs to be a subscription success |
| 1:28.4 | story. Visit ordergroove.com or slash story to book a demo today and receive two months off |
| 1:34.9 | your first contract. Again, that's ordergroove.com for slash story. That's or d, er, G R-O-O-O-V-E |
| 1:43.5 | dot com for slash story. |
| 1:47.2 | Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
| 1:52.1 | Like always, we have an amazing guest and founder that we're going to feature on today's show. |
... |
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