Uncapped - Smart Money for Smart Founders
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 4 January 2022
⏱️ 31 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix and Yotpo**
“To be the smartest money that a founder could get” that's an Uncapped goal. In part 2, Asher Ismail, Co-Founder of Uncapped, mentions that they look for the right data and story on a brand.
Uncapped is a perfect fit if a company has 10K sales per month and has been around for six months. The brand works in many categories, focusing on e-commerce fashion brands.
Asher gave the example of a brand called Hunter & Gather, which reached new heights with the right funding. According to him, the pandemic has accelerated e-commerce penetration and the shifting buying habits among consumers. It has become easier to open an e-commerce shop, but it's challenging to find a unique space in the market.
He talked about:
* What customers can expect
* Uncapped revenue & category criteria
* Hunter and gather case study
* Where they work
* New trends
* Fundraising preparation
Join Ramon Vela and Asher Ismail as they break down the inside story on The Story of a Brand.
For more on Uncapped, Visit: https://www.weareuncapped.com/
Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand
*
This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
Want to know more? Visit https://yotpo.com/storyofabrand
And turn your one-time shoppers into lifelong brand lovers.
Transcript
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| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:25.1 | So I think one of the biggest things is that we're trying to be the smartest money that a founder could get. |
| 0:27.2 | And we use this really data-driven approach first to underwrite businesses. |
| 0:33.3 | So it's not like when you go to a, try to go to a bank, after trying to present a business plan full |
| 0:38.7 | of numbers that is probably a lot of hogwash or where you're out to a VC and you're trying |
| 0:43.7 | to do dozens of pitches. |
| 0:45.8 | In our approach, we connect to the data sources that the business already uses to run. |
| 0:50.8 | And off the back of that, we're able to analyze, for example, your Stripe account or your Shopify or your Google ads and Facebook and, you know, come up with a data-driven answer about how much funding you're eligible for within 24 hours. |
| 1:06.0 | But the beauty of that is also it gives us incredible insight into the business that we can then turn |
| 1:11.4 | around and share with those founders to help them understand how they can take their business |
| 1:16.1 | to the next level. |
| 1:16.8 | And it creates a real win-win relationship as well because we get repaid on a revenue |
| 1:22.8 | model. |
| 1:23.8 | We only get repaid when the business actually generates sales. |
| 1:27.0 | And so therefore it's a beautiful thing where we're able to help them identify those opportunities to drive extra growth, but also get repaid as a result. |
| 1:39.0 | This podcast is supported by Yotpo, the leading e-commerce marketing platform for brands looking to drive |
| 1:45.2 | customer loyalty. Now, I'm sure many of you know, customer retention is the new acquisition. |
| 1:51.0 | With Yoppo, brands can provide value through a strategic loyalty program and ensure shoppers come back |
| 1:57.6 | time and time again. Want to know more? Visit Yotpo forward slash story of a brand. |
... |
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