Cindy and Anthony, thanks for joining us today.

Pleasure to be here.

Great to be here.

Yes, it's a pleasure to have you both.

So, Cindy, how about you get us started by telling us a little bit about yourself and what you do?

Absolutely.

I work as the CMO and the global lead for engagement and eminence at the IBM Institute for Business Value.

I have the best title ever, engagement and

eminence, right? And what that means is I work, my team works on taking our thought leadership and

really getting it out into the world, getting it out to our clients and to the folks who can use

the business insights. I'm also on the board of advisors for the Global Thought Leadership Institute,

which is a brand new organization that I know we're going to talk about later.

So similar, IBM Institute for Business Value, so I lead thought leadership,

which is, you know, I've got all the people that are the experts in various

industries or technologies or various functional areas like talent or supply chain reporting

to me.

And we work together to actually formulate the thought leadership content.

Also, I've got the analysis team who do all the statistics and econometrics and all that kind of stuff for the thought leadership, as well as our global network.

So we're actually, you have a global network of IBM Institute for Business Values around the world engaging in specific countries. And I have that team reporting

to me as well. Amazing. Well, welcome both of you to the show. And I'm really excited to have you

here because this is going to be one of our most unique approaches to negotiation ever on the podcast.

Because when we think about the book that both of you co-authored here, the ROI of thought leadership, I think some people listening to the podcast, they're going to say, well, Kwame here, I'm here for negotiation.

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