Hugh & Grace - Parenting a Company

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 1 December 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of this Feature, Sara and Ben Jensen, Co-CEOs and Co-Founders of Hugh & Grace talk about unity in a company. They urge entrepreneurial listeners to get ready for stress and uncertainty as their company grows, and how important it is to be united with your partner.

They say that growing a company is just like parenting a child together.

They talk about how cracked skin turned into an emergency room visit. With healthy skin this could be avoided, and that further inspired the birth of Hugh & Grace.

They outline the early hustle for their brand and different people’s reluctance to pick up their product. Since Sara and Ben were parenting their company, they were patient and determined and it led to their ultimate success.

In part 2, we learn how to parent a company, the difficulties in the beginning, and fighting through the oversaturation of the skincare market.

Join us while Ramon Vela interviews Sara and Ben and listen to them share the inside story of a brand.

For more on Hugh & Grace, visit: https://hughandgrace.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	I think the best place to start with our products is to start with what we're trying to accomplish.
0:26.9	And, you know, we mentioned the skin of the body's largest organ, and it's the first line of defense from its environment.
0:34.5	And so when the skin's healthy, it can do its job.
0:38.3	When it's unhealthy, it struggles to do its job. And so when the skin's healthy, it can do its job. When it's unhealthy, it struggles to do its job. And so these product pillars that you refer to is to detox, repair,
0:45.0	and protect. Our products are not medicine. Our products are providing the types of building blocks and things that our skin needs to maintain its health.
0:57.0	And secondarily, and equally as important, we're also not applying chemicals that can help or that can disrupt that.
1:04.0	Hormone disruption is one of the disruptors, toxins or others.
1:07.0	So we've got beautiful, naturally formulated products that work really well,
1:12.7	and they have a purpose.
1:18.1	Biggest Q4 we've seen for e-commerce. By now, everyone should be thinking about Q4. It's the
1:24.6	biggest topic of the year. And Mute 6 can make sure you're prepared. So if you
1:29.4	haven't put together your strategy, it's not too late. Mute 6, the agency with $4 billion in revenue
1:35.2	for direct-to-consumer brands, can make sure you're prepared for the holiday season. Mute 6 even
1:40.4	has a proven winning formula for Q4. They roll it out for all the brands every year.
1:46.0	And they have been dominating this space for nearly eight years, growing and scaling the most
1:51.6	recognizable e-commerce brands. Now, I've interviewed a lot of Mute 6 clients for this podcast,
1:57.2	and they're the best in the business. If you're ready to take your brand to the next level, get in touch with Mute 6.
2:03.9	Now, you can also get a free digital marketing consultation when you visit Mute6.com
2:10.6	forward slash story of a brand.
	...

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