Woolroom - Where Better Sleep is Guaranteed

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 December 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this first part of this Feature, we hear from Ed Tattersall, Marketing Lead for North America for the Woolroom, the world's premium wool bedding manufacturer. The Woolroom specializes in paying farmers livable wages for the wool and then creating wonderful products from it.

They want to re-educate people about how great wool really is as a material. The wool from their company is organic, ethically sourced, and eco-friendly. All of their wool is processed in the UK, and they care about quality.

This company has been in the Dawson family for 150 years. They take a lot of pride in the products they create.

The Woolroom wants to shift the market towards wool, a miracle fiber that is hypoallergenic, temperature regulating, biodegradable, sustainable, and extremely comfortable.

In Part 1, we hear about the power of wool, the clean-conscience way The Woolroom runs the company, and its brand's history.

Join us while Ramon Vela interviews Ed in this episode and listen to him share the inside story of a brand.

For more on Woolroom, visit: https://www.thewoolroom.com/us/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	And over generations, the wider consumer had forgotten the benefits that will brings to the home,
0:28.0	whether it be through clothing, as you mentioned, or through mattresses or blankets, and now in our case, bedding.
0:36.5	And it was sort of really on this backdrop that the woolroom was founded.
0:40.3	Sort of our goal was to really break the stigma surrounding wool.
0:45.3	It's commonly being viewed as a fibre that's more suitable for cooler climates,
0:50.3	difficult to care for, probably the most common is people view it as itchy and scratchy
0:56.0	to touch your wear. So our aim really when we launched was to re-educate the consumer
1:02.0	on how all's amazing benefits could far outweigh any historic negatives that were in place.
1:08.0	And whilst developing and sourcing these products from all around the world,
1:13.7	there was one key development sort of at the core of our business. And that was to create machine
1:19.4	washable wool bedding, which again got rid of one of the stigmas around wool, but it was very
1:24.5	difficult to care for as well. So wool as a fibre, it's incredibly
1:31.3	natural and sustainable fibre that's able to regulate temperature extremely well, much better than any
1:37.9	other fibre type out there, just due to its ability to desor and absorb moisture as well when we're sleeping.
1:45.9	We give off roughly about half a litre of moisture a night, which is an incredible amount really
1:52.4	and sort of a bit disgusting when we think about it.
1:54.7	Yeah, talk about education.
1:56.5	Exactly, yeah, but I mean, the fantastic thing about well, because it absorbs that,
2:00.2	it takes it away from the body, which then allows us when we sleep to prevent overheating taking
	...

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