Hugh & Grace - Creating a Solution, Not a Product

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 1 December 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview the wife and husband team, Sara and Ben Jensen, Co-CEOs and Co-Founders of Hugh & Grace. Hugh & Grace is the first skincare company that uses natural products to address hormone disruption.

Sara and Ben have been married for 18 years. They spent most of that time unsuccessfully trying to get pregnant before they were diagnosed with unexplained infertility. Through this course, they learned about hormone-disrupting chemicals and how prevalent they are in products we use every day.

That’s how the brand started. Not with a product, but with a problem.

Sara dives into the emotional implications of infertility. She spends a lot of her time helping other women who are struggling with the same problem.

In Part 1, we hear how Hugh & Grace started, their mission, and the impact of infertility in the co-founders’ lives.

Join us while Ramon Vela interviews Sara and Ben and listen to them share the inside story of a brand.

For more on Hugh & Grace, visit: https://hughandgrace.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	We always like to start off introducing our brand with the why, kind of why we start our company
0:25.9	and here we are. Ben and I, we've been married for 18 years, and we spent 14 of those years
0:32.0	trying to get pregnant unsuccessfully. We were diagnosed with unexplained infertility,
0:37.3	and we went to top doctors across
0:38.7	the country and did everything we could, spending all their money on fertility treatments
0:43.2	and acupuncture and therapy and yoga and nothing ever worked.
0:48.9	During one of our rounds of IVF, the doctor mentioned to me to avoid eating sweet potatoes
0:53.4	because sweet potatoes can have an
0:55.2	estrogenic effect and they can alter your hormones and at that point i was getting my hormone
0:59.3	levels tested almost daily so we just by the way sweet potatoes are not something to be afraid of it was
1:04.8	in this particular case we're checking my hormone levels and trying to get we're spending a lot of
1:09.2	money trying to get that has nothing to do with our brand, but
1:12.6	no, but we learn about chemicals called hormonal disrupting,
1:16.6	chemicals, also known as hormone disruptors,
1:18.6	that are found in most personal care products,
1:20.6	including clean and non-toxic products.
1:22.6	And it really started to think,
1:24.6	what we're putting on our skin could alter our hormones as well.
1:28.3	Incredibly, two of our family members volunteer to be our surrogates.
	...

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