How Video Can Become Your Conversion Secret Weapon with Christophe Choo and Steve Pacinelli | #TBT

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 11 July 2019

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

I always encourage you to start making your own videos to reach future clients and help you become the expert agent of your area. You might have some doubts before starting and don’t know how to communicate through video. Before you give up, I suggest you check out today’s #ThrowbackThursday episode with two expert video gurus: CMO of BombBomb, Steve Pacinelli and Rockstar super agent, Christophe Choo, from Beverly Hills, California, who has over 25 thousand YouTube subscribers. During a panel moderated by Bill Pipes in one of our breakout sessions from Success Summit 2018, they both talk about why video is so important when it comes to converting leads. Christophe shares tactics he used when recording videos and how it resulted into sales and more referrals, while Steve discusses how videos can play a crucial role in lead conversion by starting conversations with your clients. They also cover how to convey trust and exude warmth with your viewers through your videos that will ultimately demonstrate competency.

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:06.0	We all want to create consistent, repeatable, and scalable ways to grow our business and our income.
0:11.0	And we want to do it better, and more seamlessly why so we can actually enjoy
0:16.4	our lives take vacations and spend the quality time we want with the people that
0:20.0	we love how do we do all this without spending a fortune or running ourselves
0:24.3	ragged? That's the big question and this show is dedicated to the answer. My name is
0:29.8	Bill Pipes, P-I-P-E-S, it is my pleasure to be leading this panel.
0:36.8	And there's going to be very little of me talking
0:39.9	because I have two amazing rock stars on the stage that I'm going to introduce you
0:44.4	to in a second. Now, okay, so everyone say let's rock on the count of three.
0:48.2	Ready one, two, three?
0:49.4	Let's rock. Beautiful. So I would love to introduce to you one of my longtime friends.
0:56.2	I've known this gentleman for almost 25 years, right?
0:59.9	I've watched him evolve into just a monster in a very, very powerful way on social media
1:06.7	with over 100,000, that's right, 100,000 followers on social media, 22,000 subscribers on YouTube which is huge right and and over what 11 million views
1:20.6	11 million views can we clap it up for the amazing Christoph two come on
1:29.5	Last year we did breakouts for the first time as our first run at it.
1:34.0	And this gentleman that I'm introduced to you right now
1:37.0	had one of the highest, right?
1:39.0	I got to tell you, Passinelli, it was like you and me.
1:41.0	And I'm like, damn, dude dude passinelli's crushing it right and this is a gentleman who is the chief marketing officer for a small little company called bomb bomb right how many of you guys use no love bomb? Raise your hand, say I?
1:57.0	Okay, for those of you that don't know, Bomb is basically a video integrated email marketing system that gives you the ability with
	...

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