Welcome to the American Negotiation Institute's podcast, where we will teach you the skills you need to get more out of life.

And now your host, Kwame Christian.

Hello, everyone, and welcome to another episode of Negotiation for Entrepreneurs. My name is Kwame Christian. I'm a business lawyer and I am passionate about teaching entrepreneurs like you, how to get the best deals for your business. So I want to start off with an apology. Sorry for having such a long gap between episodes.

Things really picked up at the law firm, which is good,

but kind of bad for producing a podcast.

So to make up for that, you are getting two new podcasts this week.

So everybody get excited.

And now on to thank yous.

So I was really excited when I posted the last episode because we were at 700 downloads and now we've doubled since then, approximately

doubled since then. So I'm excited about the growth. So thank you for the support. And if you

have any ideas of topics, seriously, shoot me a message.

Let me know what you want to learn.

And I will teach you because this is what I love to do.

So now on to our topic, no.

In negotiation, we always focus on yes.

I think of the most popular negotiation book.

It's called getting to yes. But the thing is, no is an important

part of negotiation and no is an important part of life in general. And so today you will discover

why saying no can be so hard, why Warren Buffett believes in the power of no as an essential part of why his business is so successful, and how we can say no to people in a way that actually strengthens the relationship.

Have you ever had that experience where you find yourself doing something that you really didn't want to do?

For example, taking on a job you didn't want to do

or working with a client that you knew would be an issue, or more relevant to negotiation,

...