Welcome to the American Negotiation Institute's podcast, where we will teach you the skills you need to get more out of life.

And now your host, Kwame Christian.

Hello and welcome to another exciting episode of Negotiate Anything.

I'm Kwame Christian.

I'm a business lawyer by trade, but my passion lies in teaching you the keys of persuasion and conflict resolution.

My goal is to empower you to engage in these conversations confidently and effectively by not only sharing what works, but by also uncovering why these techniques work through revealing the psychological

principles that lie behind persuasion.

Our guest today is Paloma Lev.

Paloma is a business coach who helps her clients become more confident in sales and

negotiation.

In today's episode, she shares the keys to overcoming fear in these difficult conversations.

I know you're going to get a lot out of this one.

So without further ado, let's jump into the interview.

Paloma, thanks for joining us today.

Hi, everybody.

So how would you get us started by telling us a little bit about yourself and what you do?

Sure.

So I was just a shy kid who was an unlikely candidate to be an entrepreneur, but my mama took me under her wing as a shy kid who didn't really know how to ask for what I wanted, definitely not a confident kid.

And she just so happened to be a marketing coach. And through her guidance, through her mentorship, I eventually became myself a confidence coach.

And so now I teach entrepreneurs how to communicate confidently, how to negotiate on their

own behalf, how to pitch like a badass, so that people say an enthusiastic yes to their offers.

And so currently I'm the leader of the badass communicators club. We have over

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