How to Market Today’s Headlines & Data into Listings

The Tom Ferry Podcast Experience

Tom Ferry

Self-improvement, Business, Education

4.7 • 1.1K Ratings

🗓️ 11 November 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Rates and headlines are freezing your clients—but they don’t have to. In this Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and David Childers to turn year-end fear into listings and appointments. You’ll get: “The Problem with Waiting” campaign to reframe rate hesitancy An IG polls that start conversations Expert follow-up strategies for setting appointments The expired listing postcard that wins re-lists Market context and why affordability is set to improve into 2026 This is the marketing update that every agent needs right now, combined with the marketing that will help you steer your clients in the right direction. Whether you’re solo or leading a team, if you’re looking to turn headlines into leads, appointments, and trust, this episode is a must-watch!

Transcript

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0:00.0	Good morning, Jimmy. Good morning, David. Thank you guys for joining me today.
0:09.1	Morning. Good morning, Tom. Hey, David. All right. So, yeah, absolutely, guys. And there's so much
0:16.7	happening right now. So we got a bunch of people jumping on. Absolutely yes. Hey, just everybody that
0:21.8	is out there watching right now, tell me first and foremost, are you by yourself or you want a team, right? Are you sitting with a bunch of your, you know, your team as an example, right? Solo or a team, just so I get some context. So I know I got a bunch of my teams joining us this morning as well. All right, looks like a lot of solo.
0:37.2	Okay, I love it.
0:37.9	Love it, love it, love it.
0:39.1	All right, so while you lot of solo. Okay, I love it.
0:37.9	Love it, love it, love it. All right. So while you're doing that, before we jump in and get
0:42.3	started, we have a great, I don't want to call this a show. This is a great training for all of us
0:47.0	today on the economy. What's happening? What should we be saying? And then how should we be
0:53.7	capitalizing on what's happening?
0:56.0	And by capitalizing, I mean creating more conversations, creating more opportunities to get appointments,
1:02.0	creating more opportunities to cut through the noise and ultimately serve our customers.
1:07.1	So pull it up for me real fast. Again, I want to see, just check in. Where's everybody from? So I get a sense real quick. What's up Michigan in the house? All right, I got to take my glasses. David, it's official. I'm up that age. Let's take my glasses off to read. Or I might need mine on. So you have to take yours off. Exactly. Palace Verdes. Yes. Santa Fe. All right.
1:28.3	Middle Town, Connecticut, the Woodlands in Texas.
1:30.3	All right.
1:31.3	So we got people coming in from all over the place.
1:34.3	My team on the back end, everybody, if you would, take a second.
1:38.3	And I've got maybe three or four polling questions that I think will be really interesting as we jump into
1:44.4	this training today. So let's go ahead and show the polls, if you could, please. Go ahead and show
1:50.3	the polls one at a time. If everybody would just take a second and just give us a quick answer on this.
1:55.4	Let's see. Yep. Right. Tell us about your market first and foremost. So is the poll already going?
	...

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