Good morning, lover girl.

It is super early in the morning.

I normally don't record anything before like 8 a.m.

But have tons to do today.

And I really wanted to make sure this episode got out to you swiftly.

I'm feeling optimistic.

I'm feeling excited.

I'm feeling inspired.

One of my biggest sources of inspiration this week, past week, came from Kanye West, actually.

During a Super Bowl, Kanye West ran a Super Bowl commercial.

And he ran it only in like certain areas.

And basically he recorded his Super Bowl commercial from his phone it's literally from his phone and he's like hey guys he's telling people about

this sale he's having on his Yeezy site from a cell phone looks like a Snapchat or something like that.

So there was zero production budget to create the ad. And then he turns around and he generates

$29 million from the ad. So zero production, he paid $7 million for the spot because it was a local spot.

I think those spots are normally like $30 million if it was going to be film nationwide,

but it doesn't matter. He made $29 million. And what inspired me about this is he didn't overthink it.

There was no thought of perfectionism.

Like, oh, I have to do this and we have to do it with the bang and we have to let everyone know how, you know, cool JZs are.

And I have to sell it, sell it, sell it.

It was just like, I know my product is dope.

I know I'm dope and I'm just going to record this video on my cell phone and let the world know.

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