How to Get Free Media Exposure and Discounted Manufacturing with Claire Coder

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7 • 748 Ratings

🗓️ 27 April 2017

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Claire is the founder of Aunt Flow. In this episodes she shows us how she was able to get free publicity for her company in major national publications and negotiate with manufacturers. She’s also going to be starring in the new TLC show called Girl Starter, premiering tomorrow! Keywords: negotiation, negotiate, persuasion, influence, leadership, psychology, sales, compassionate curiosity

Transcript

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0:00.0	Welcome to the American Negotiation Institute's podcast, where we will teach you the skills you need to get more out of life.
0:11.1	And now your host, Kwame Christian.
0:14.2	Hello and welcome to another exciting episode of Negotiate Anything.
0:18.5	I'm Kwame Christian.
0:19.8	I'm a business lawyer and I am passionate
0:21.8	about teaching business professionals like you the keys to negotiation and persuasion.
0:27.2	This podcast is produced by the American Negotiation Institute, where we offer live negotiation
0:32.5	trainings and one-on-one coaching for professionals that want to learn how to communicate
0:36.6	confidently and persuasively.
0:38.9	Our guest today is Claire Coder.
0:41.1	She is the founder and CEO of Aunt Flo, which is a buy-one give-one subscription box for 100% cotton, tampons, and pads.
0:49.9	Claire is the definition of a young hustler.
0:52.3	She is absolutely everywhere.
0:54.1	Magazines, social media, news articles, and now the newest reality TV show on TLC.
1:00.4	I wanted to get her on this show not only because she's one of my favorite clients, but also because she has mastered the art of free PR.
1:08.4	In today's episode, she's going to share some of her persuasion techniques that
1:11.7	she used to get high-quality media exposure at no expense. I know you're going to get a lot out of
1:18.2	this one, so without further ado, let's jump into the interview. Claire, thanks for joining us
1:23.5	today. Thank you so much, Kwame. I'm excited to be here. So how would you get us started by
1:28.5	telling us a little bit about your business and actually a little bit about how we met to?
1:32.8	Yes, definitely. So my name's Claire and I am the 20-year-old founder and CEO of Aunt Flo.
1:40.5	Aunt Flo is a buy one, give one subscription box for 100% cotton tampons and pads. And I actually met Kwame in the startup scene here in Columbus, Ohio. I was really trying to figure out how to navigate this business area and business space. I was looking for somebody to guide me and Kwame kind of came into my life.
	...

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