Hello, my friend, and welcome to another episode of Negotiate Anything. Thanks for spending time with us today.

It's listeners like you in 181 different countries that have made Negotiate Anything the most popular negotiation and conflict resolution podcast in the world.

I'm your host, Kwame Christian. I'm a business lawyer, mediator,

professor, and the director of the American Negotiation Institute. Before we get started,

I have two quick questions for you. Is negotiation a critical part of what you do? Do you need to

resolve conflict and persuade at work? If you answered yes to both of those questions, visit

our website to learn more

about our negotiation workshops. We've traveled the country working with professionals just

like you, and we'd love to have the opportunity to work with you too. Check out the link in the

description to learn more. Laryelle, thanks for joining us today. Thank you for having me.

Yes, my pleasure. So how would you get us started by

telling us a little bit about yourself and what you do? Yeah, so my name is Larry Lippkins,

and I'm the CEO of Lipkins Consulting Group, and I really specialize in working with companies

who wants to convert more prospects into paying clients. So I do that through sales training

and consulting. Fantastic. Well, great.

We are excited to have you here. And now, when it comes to sales, why is it so important for us to

really have a good understanding of the things that we're going to talk about today?

Well, if you don't know how to sell, you're not going to have a business, right? So I think

that's really important.

Let's just cut and try, right?

I think there's two things you have to be really good at in business, and that's marketing,

getting leads in the door, and sales converting them.

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