Hey everyone and welcome to our throwback episode.

In our throwback episodes, we are reintroducing you to some of our most popular episodes.

This is great for new listeners who want to learn more about the work we've done in the past.

And it's a great refresher if you've been a listener for a long time.

Enjoy.

All right, we are here with Pat Flynn, one of my, I call him a distance

mentor. Thank you so much for being here with us today. Yeah, absolutely. Happy to be here.

Yeah. So can you tell us a little bit about how you've used negotiation or persuasion techniques

in your business? You know, I'm probably not as purposeful as a lot of people think in terms of,

you know, those kinds of techniques. I just go with the flow. You know, I'm probably not as purposeful as a lot of people think in terms of, you know, those kinds of techniques. I just go with the flow. You know, I try to go to natural progression in terms of if I'm making a sale, I want to build a relationship first. And I always try to get it to a point where the other person wants more for me. And the way I do that is just by providing over the top value at the front end. You know, and you know this because you listen to the podcast and I always try to write epic posts on my blog,

just make people want to give back for what I've already given them. And in that way, it just

makes it really easy for me to recommend items. You know, I've earned that trust and built that

authority over time by doing that over and over and over again. I mean, I've been that trust and built that authority over time

by doing that over and over and over again I mean I've been doing this for eight

years and now I'm at a point where people are coming to me without even asking

and saying hey Pat when's your next product coming out I want to buy it they don't even

know what it is yeah and I love that and I think that's at least for me that's my

style that's my approach and it's worked and I'm gonna continue to do And I think that's, at least for me, that's my style.

That's my approach.

And it's worked.

And I'm going to continue to do it that way. That's great. As a listener, an avid listener, I remember one of the stories about how you first got into advertising for your podcast. Can you tell us a little bit about that? Yeah. I mean, that was a while back when I was just starting out. For those of you who don't know my story, I got laid off from the architecture industry.

And I survived by building a business, helping people pass and examine the architecture industry. So I built this website, and I had sold study guides and whatnot. But even before that, my first few dollars that I earned online was through advertising. And I didn't know what I was doing. I didn't go to business school. I didn't

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