Hi, this is Dan Lockett.

Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He's helped millions of people to move past the mental barriers that were holding them back

from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand as I'm Jenny, Dan's wife.

And here's your host, Dan Locke. Communication is one of the most powerful skills you must master if you want to be successful. The problem is most people

have weakened their verbal communication because of the internet. But in this episode, Dan Locke and his mentor, Dan Pina, the $50 billion man,

discuss effective communication and how you can master storytelling.

Here's your host, Dan Locke.

One of the greatest gifts I think you gave me is teaching me how to communicate.

I think people realize that how great you are as a communicator.

And I'm always very shocked that how good you are even as a storyteller, how great your memory is, that you'll be

to tell a story. How do you do that?

Well I work at it. When I first started, I didn't have any stories.

I only had the stories of my mentors.

Yes.

Okay. Jim Newman. Yeah, Jim Newman, Costa Grazos, who was CEO of NASA Shipping, and a guy named Jerry Ormond, who is my mentor in the oil business.

And so, but over time, I learned by storying around,

meaning people will allow information to resonate into their subconscious

when they hear it in a story form.

And so when I saw that my mentors used stories

...