If you dress in like jeans and shirts and stuff like that,

it's now even more difficult for Dan to take you seriously.

Hi, this is Dan Lockett.

Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He's helped millions of people to move past the mental barriers that were holding them back from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand as I'm Jenny Dance Wife.

And here's your host, Dan Locke.

What if you could instantly get more authority by using one of the psychology tricks that work on everyone.

What if there are certain psychological tricks that could bring you more deals for your business,

more respect in real life, and more confidence?

In this episode, Dan and his two copywriters, Stephen and Ed,

will give you powerful psychology tricks to convince someone.

Here's your host, Dan Locke.

Persuasion secret number three, authority.

Authority.

Steven?

So this one is something that you will probably not, it's not the easiest to do, but it is one of the most

powerful persuasion secrets there is. So let's get into the next screen. We're going to talk about

a little experiment. Milgram experiment, look it up, Google it, pretty much it was an experiment,

social experiment done where

these scientists were wondering, okay, how did World War II happen?

...