The following podcast is a deer media production.

Hello my darlings, I'm going to keep this intro short and sweet because

the longer episode, you know why it's a longer episode, because we have Hillary Kerr!

The founder of Who Outwear, the host of Second Life podcast,

the woman who literally came up with the idea to post what celebrities are wearing on the

internet until you wear to buy it. Hello, like genius, genius, trailblazer, mother, very sweet

charming human being. I hope you enjoy every second of this episode as much as I enjoyed recording.

Would you started, what year was it that you started Who Outwear? 2006.

Yeah, so that was, I was a sophomore in college in fashion school, so you're like a god today.

If we're just breaking down timelines and like my career career. You know what I mean? Because it was

like, oh, like it was, it was talked about, I went to Parsons for design and management and like,

Who Outwear was like reference to school, you know, because it was, you guys were talking,

I mean, you were the, an active example of what we were studying, which was basically just like

new digital media and marketing. That is so surreal to hear on so many levels, like I can't even,

it just blows my mind. And it's just crazy because, you know, we were just two kids not much older than

you trying to figure out this new frontier of content. And it's crazy to think how long we've

been in it and how many changes the industry has gone through. But some things remain the same. You

know, I feel like you guys are really the only, you're the only site that I still consistently

check. And I'm sure it's for the same reason is what you started, which is like, what are people

wearing? How do I wear it? And what are the various options I have to wear that thing?

We like a little utility, you know, that's the thing, you know, this is table stakes now. But it was

somewhat revolutionary in 2006, like this idea of democracy, fashion in this way and making it

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