Hest - Dreaming Up Better Ways to Sleep Outdoors & Everywhere!
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 21 June 2024
⏱️ 55 minutes
🧾️ Download transcript
Summary
In this episode, Ramon Vela dives into the inspiring entrepreneurial journey of Aaron Ambuske, Founder of Hest.
Eight years ago, Aaron set out to revolutionize outdoor sleeping solutions by creating products that bring the comfort of home mattresses to the great outdoors.
Supported by family, investors, mentors, and friends, Aaron navigated startup challenges to develop innovative products.
He started by targeting the premium car camper market, which capitalized on trends like increased outdoor activities and the digital nomad lifestyle, solidifying its market position.
Aaron placed a strong emphasis on design and sustainability, ensuring user satisfaction and eco-friendly practices through careful material choices, product longevity, and sustainable packaging.
The company's product range includes foamy camp pads, versatile travel pillows, and innovative comforters with unique features like a foot box to prevent sliding. Engaging with the community and promoting the mental health benefits of nature, Hest enhances customer experiences by focusing on sleep quality, temperature regulation, practicality, and exceptional customer service.
Join us as Aaron Embuskey takes us through Hest's journey of creating high-quality outdoor products that ensure a comfortable and restful night's sleep, no matter where your adventures take you.
For more on Hest, visit: https://hest.com/
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Transcript
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| 0:00.0 | I like to believe there's a big market opportunity with what we're building because everyone |
| 0:03.8 | sleeps. |
| 0:05.1 | And so we're really building a brand around providing better sleep in a difficult environment, |
| 0:10.8 | which is the outdoors and how that can apply to other places that people sleep and are looking |
| 0:18.0 | for, I mean, and also it's crazy. |
| 0:21.1 | Like we had the pandemic, which is a crazy tail end that more people spent more time outdoors. |
| 0:26.7 | I think honestly, since launching us, the awareness around sleep and the health and well-being |
| 0:32.6 | of sleep. |
| 0:33.6 | I mean, sleep isn't the opposite of being awake. |
| 0:36.6 | There really is an activity that happens |
| 0:39.3 | at night that is very renewing health, you know, physically and mentally. And then I think just |
| 0:45.8 | the mobile lifestyle that you're seeing with people, digital nomads and working remotely, van life, |
| 0:53.3 | you know, all those sorts of things. |
| 0:54.7 | Like, we've had some really impactful trends that have also helped the brand and the business. |
| 1:10.1 | Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
| 1:15.1 | Like always, we have an amazing guest and brand that we're going to feature on today's show. |
| 1:19.1 | But before we do, I have a brief announcement. |
| 1:22.2 | I want to give my main sponsor Compass Rose a special shoutout. |
| 1:27.0 | Compass Rose is an advisory firm that is supporting me |
| 1:29.7 | throughout 2024 and I just couldn't be more grateful for their support. As a matter of fact, |
| 1:34.3 | I wouldn't be able to do the show without them. But the most important thing I want to mention |
| 1:39.4 | is why. Why I've chosen them as a partner. I've connected with so many founders who tell me of the challenges that brands are facing, |
... |
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