Chirp - The World's Simplest Back Pain Relief

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 20 June 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Story of a Brand, host Ramon Vela interviews Tate Stock, Chirp's innovative founder and CEO.

Tate shares his inspiring entrepreneurial journey, from creating the first Chirp wheel out of sewer pipes to overcoming early business challenges with family support.

They discuss how Chirp transitioned from a yoga prop to a leading back pain relief product, resulting in explosive growth and a successful appearance on Shark Tank.

Tate’s story highlights the importance of gratitude, perseverance, and innovative thinking in building a successful brand.

Tune in to learn about the evolution of Chirp and its impact on the wellness industry.

For more on Chirp, visit: https://gochirp.com/

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Today’s Sponsors:

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Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

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Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	I guess our number one line with the trip wheel has been the world to bliss back pain really.
0:04.0	Mm-hmm.
0:05.0	You know, it's, it's very intuitive to use.
0:08.0	Almost anyone can use it.
0:10.0	It's relatively low cost in time and in money compared to having to go to the chiropractor,
0:16.0	physical therapist to get adjusted.
0:18.0	And you get real, like, good back pops out of it and so we've actually a long time ago we
0:26.4	measured people we we were thinking of all these little scientific tests the test the test the product
0:31.4	and on average before and after we'd measure people tight before and after they rolled out and on average they
0:38.4	would grow by a quarter of an end just from rolling out just opening up their back
0:42.8	hey everyone this is romeone vella and this is another episode of the story of a brand.
0:58.5	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:02.6	But before we do, I want to give my main sponsor Compass Rose a special shout out.
1:08.7	Compass Rose is an advisory firm that is supporting me throughout
1:11.5	2024 and I just couldn't be more grateful for their support. As a matter of fact,
1:16.1	I wouldn't be able to do the show without them. But the most important thing I want to
1:20.6	mention is why. Why I've chosen them as a partner. I've connected with so many founders
1:26.3	who tell me of the challenges that brands are
1:28.1	facing, like cash being more expensive, customer acquisition be more complicated and so on. Bottom line,
1:35.0	it's just critical today in this market to professionalize your operations. And for that, you need
1:42.0	an operation-minded advisor with vast real-world experience.
1:47.1	And that's where Compass Rose comes in. Rose Hamilton, the founder of Compass Rose, has helped brands
	...

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