Lemon Perfect - The Road to Selling 100 Million Bottles and Beyond

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 25 June 2024

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Ramon Vela interviews Lemon Perfect's founder and CEO Yanni Hufnagel.

He takes us through the evolution of his innovative beverage company, from the early days of securing investor support to achieving the remarkable milestone of selling nearly 100 million bottles!

He candidly discusses the highs and lows of entrepreneurship, shedding light on the vital role of persistence, competitive stamina, and strategic decision-making in driving growth.

Yanni also celebrates the unwavering dedication of his amazing team, whose efforts have been instrumental in expanding Lemon Perfect in a fiercely competitive market.

Yanni also opens up about his leadership journey, sharing moments of doubt and triumph, and emphasizes the health benefits of Lemon Perfect – a zero-sugar, calorie-free, sodium-free beverage enriched with organic lemons.

Discover how Lemon Perfect is changing the game by offering a delicious, healthy alternative to sugary drinks, and explore the variety of flavors now available at national retailers.

For more on Lemon Perfect, visit: https://lemonperfect.com/

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	I told myself that morning, you know, on a hot summer day in Dallas that I was going to,
0:06.8	I was going to stay in this chair come hell or high water.
0:09.9	Ramon, come hell or high water.
0:11.9	You know, there are two ways out of this office for me.
0:14.9	One's in a box.
0:15.8	Two is some coins in my pocket.
0:17.5	And if it's coins in the pocket, what an impact will have made on the health and wellness
0:24.6	of the American consumer and eventually everyone everywhere. And that's powerful. So yes,
0:34.4	there's a there's a component of return on capital for our investors.
0:41.3	That's very, very important in my psychology.
0:44.4	But the ability now to navigate the ship so that I can take care of our people and I can
0:52.7	take care of our consumers.
0:55.5	I love that. I love that.
0:57.0	I love that.
0:58.1	And that's why I wake up.
0:59.9	That's why I power through every morning.
1:01.8	That's why I fight the odds and the adversity.
1:03.8	And, you know, and keep coming in moments of great chat.
1:23.3	Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand. Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:27.3	But before we do, I want to give my main sponsor Compass Rose a special shoutout.
1:33.5	Compass Rose is an advisory firm that is supporting me throughout 2024 and I just couldn't be more grateful for their support.
1:40.1	As a matter of fact, I wouldn't be able to do the show without them.
	...

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