Haven's Kitchen - Making You Feel Good about Cooking
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 27 October 2021
⏱️ 40 minutes
🧾️ Download transcript
Summary
*This episode is brought to you by MuteSix, Repeat, and CartText**
In the second half of this feature, Alison Cayne, Founder of Haven's Kitchen, says that what’s important to them is getting something on the table that you feel really good about.
According to Alison, she won’t sacrifice the quality and taste of the sauces and use cheaper ingredients. Lately, Haven's Kitchen received a logo update, package color changes, and QR codes too.
The brand makes sure that it's adding value to the world, not just taking resources from the world. That's why it donates 1% of its profits. They want to be a part of the solution and effect positive change.
She talks about:
* Adding value to the world
* Challenges for a brand
* The perfect product
* Their flavors
* Refreshed Haven's Kitchen
Join Ramon Vela and Alison Cayne as they break down the inside story on The Story of a Brand.
For more on Haven's Kitchen, visit: https://havenskitchen.com/
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.1 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.8 | And he's not your average host. |
| 0:14.2 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.0 | We did a brand refresh when I closed the cooking school. |
| 0:25.6 | We updated the logo a little bit, so it wasn't, it didn't reflect the wrought iron doors on the old cooking school building. |
| 0:35.2 | We added color to our pouch packaging you know which was big for me |
| 0:40.6 | because i always you know liked black and white against sort of the colors of the natural sauces |
| 0:46.3 | but we added a little color we also added QR codes um which will connect people to the new website that I was talking about. |
| 0:56.9 | So, you know, you'll see the chimichuri on the shelf and you'll be able to scan the QR code, |
| 1:03.3 | which will take you to, you know, 40 or 50 chimicherry recipes on our website, |
| 1:10.6 | which have shopping lists that you can just text to yourself |
| 1:13.6 | while you're at the grocery store so you can get all the ingredients to follow the step-by-step |
| 1:19.1 | cooking videos that we're making right now that I just filmed six of. So that, you know, we can |
| 1:25.5 | really get back to that mission of helping people cook, |
| 1:29.3 | not just selling our product. |
| 1:32.3 | So, you know, there will be recipes using our sauces and there will also be recipes on, you know, how to get the best roasting, you know, how to fry more comfortably, you know, how to use a knife. |
| 1:45.0 | And so I'm really, really excited. |
| 1:48.0 | All of that should be rolling out at the beginning of the new year. |
| 1:51.0 | Some of the new pouches will be on the shelf sooner, |
| 1:54.0 | and they'll take you to the recipes that are currently on the site. |
| 1:57.0 | But it's going to be really fun to be, you know, really teaching people how to cook |
... |
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